Ekta’s break from K series

Ekta Kapoor is coming up with two series Bayttaab Dil Kee Tamanna Hai and Pyaar Ka Bandhan which will air from today. The soap queen has taken a break from K series and now moving ahead with the trend.

Ekta Kapoor at 9X Kaun Jeetenga Bollywood Ka Ticket in Club Millennium on July 12th 2008 (5)
Ekta Kapoor

“Yes it is a break from K series. Someone told me that your brand has become repetitive thus I removed the K,”

says Ekta.

Elaborating more separation with the K series, the creative head of Balaji explains,

“I heard them and decided to part away with this specific letter. Along side I have break the expectation of viewers.”

“Initially with K soaps, the viewers knew what to expect from the show but now I am giving them different flavours,”

she quips.

But the spellings of her show are bit wired like Bayttaab?

“If the spelling in different and the script is good that matters than the right spell and wrong script,”

she concludes.

Well Ekta thus it’s truly said, “What’s there in the name…

–Rachana Trivedi

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