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HomeThrowback TalesThe Promotional Journey of 'Saaho': Prabhas and Shraddha Kapoor's Engaging Campaign

The Promotional Journey of ‘Saaho’: Prabhas and Shraddha Kapoor’s Engaging Campaign

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Prabhas and Shraddha Kapoor embarked on an engaging promotional campaign in August 2019, building anticipation for their action thriller, 'Saaho'.

Saaho” a high-octane action thriller released in 2019, starred two of the most popular actors in the Indian film industry, Prabhas and Shraddha Kapoor. Both actors embarked on a robust promotional campaign for the movie in August 2019, which involved numerous media interactions, public appearances, and social media engagements.

Prabhas during Saaho movie promotions
Prabhas during Saaho movie promotions

Prabhas, best known for his role in the “Baahubali” series, returned to the big screen after a long hiatus with “Saaho”. It was Shraddha Kapoor’s first venture into the South Indian film industry, which added an additional layer of excitement to the promotions. The film was released in multiple languages, including Telugu, Hindi, Tamil, and Malayalam, so the promotional activities were comprehensive and geared towards a diverse audience base.

During the promotions, Prabhas and Shraddha Kapoor made appearances in several Indian cities. They participated in press conferences, gave interviews to various media outlets, and appeared on popular television shows. Their camaraderie and chemistry were palpable during these promotional events, which added to the anticipation for the movie.

Shraddha Kapoor during Saaho movie promotions
Shraddha Kapoor during Saaho movie promotions

One notable aspect of the “Saaho” promotions was the way Prabhas and Shraddha Kapoor leveraged their social media platforms. They regularly shared behind-the-scenes pictures and videos from the film sets, exclusive clips from the movie, and promotional posters. These posts kept the audience engaged and created a buzz on social media.

The promotions also emphasized the action-packed nature of “Saaho”. The movie was marketed as a visual extravaganza with high-speed chases, explosive action sequences, and state-of-the-art special effects. Both Prabhas and Shraddha Kapoor extensively discussed the physically demanding nature of their roles and the intensive training they underwent for the film.

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Additionally, the promotions highlighted the film’s music, which was composed by a talented group of musicians, including Tanishk Bagchi, Guru Randhawa, and Badshah. The film’s songs, such as “Psycho Saiyaan” and “Enni Soni,” were a significant part of the promotions and were well-received by the audience.

In all, the promotional activities for “Saaho” in August 2019 were successful in generating interest and anticipation for the film. Both Prabhas and Shraddha Kapoor worked hard to engage with their fans and media, and their efforts significantly contributed to the buzz around the film.

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