Katrina Kaif, the newly named face of L’Oreal Paris, has unveiled the beauty brand’s nourishing hair care range. The “Dhoom:3” star launched the brand’s 6 Oil Nourish, which includes Nourishing shampoo, Nourishing conditioner and 6 Oil Nourish Extraordinary Oil, here Tuesday.
I’m elated to have embarked on my journey with L’Oreal Paris with the launch of 6 Oil Nourish. I believe 6 Oil Nourish is a fantastic range of hair care products and can truly work wonders for hair that needs to be nurtured and nourished
Katrina said in a statement. She has endorsed a mango drink and depilatory cream brands, among others.
While the Central Consumer Protection Council (CCPC) is planning to target companies and celebrities endorsing a product for any false claims in advertisements, Katrina Kaif believes it will make both the actor and brand more responsible.
I don’t know enough about it (the rule) but if that is the case, it is very good. It will enforce quality control and it’s going to make the actor and the brand a little more responsible and careful in making a claim.
It’s important, you should not mislead people. So if you are making a claim in an advertisement, hopefully your product should deliver that promise.
the 29-year-old said here Tuesday while unveiling a new hair care range by Loreal Paris.
The CCPC is planning to set up certain rules under which a distressed consumer can claim compensation from both the company and the celebrity endorsing a product.
Katrina says she has always been responsible while endorsing any brand.
I think I have been very conscious throughout my career. I can’t go back and remember every line of every ad I have done but I think in the most part I have been pretty conscious that we are not making a wrong claim. I am pretty confident with everything I do
Katrina Kaif is the new face of the international brand Loreal Paris. Aishwarya Rai Bachchan and Sonam Kapoor are also the faces of the brand.
