Kahkashan Patel, Pria Kataria at Magic Rainbow exhibition

Magic Rainbow Delights Mums And Kids Alike! ZeeQ – India’s 1st Edutainment Channel presented Magic Rainbow, the first of its kind, one-stop exhibition totally dedicated to Moms and Kids at Blue Sea, Worli, Mumbai. Offering more than 40 participating kids brands from various genres such as clothing, accessories, food/hospitality, stationary , education and fun activity labels , the exhibition delighted not just Moms but even Kids!

Seen were the most glam mums of Mumbai: Rhea Pillai, Haseena Jethmalani, Akanksha Aggarwal, Gauri Pahoomal, Dilshad Khambatta, Jaya Raheja, Kekashan Patel, Pria Kataria Puri, Tanya Rawat, Sharmilla Khanna, Shivani Aggarwal, Laila Motwane, Bijal Meswani, Madhoo Shah, Renu Chainani, Pratima Bhatia etc. Bhavna Pandey and Tanaz Doshi, were seen shopping for their kids from Exclusively Little People by Mandira Koirala , garments for kids and Design Quest by Reena Bodani which had the cutest stationery for kids and Payal Singhal kidswear . Shaan Khanna and Suparna Motwane made sure all guests and kids were well looked after. Kids were seen on rocking horses, with balloons, gorging on cupcakes and requesting their mummies for extra goodies.

The main purpose of the exhibition was to target mom’s who are interested in learning about activities for their kids! Some of the illustrious brands who participated this year at Magic Rainbow were Exclusively Little People by Mandira Koirala , garments for kids, Payal Singhal presenting her Bacha Party Collection of occasion wear for little boys and little girls, Frangipani Kids which is a range of fun, trendy Indian wear for kids aged 2-10years, Pop Goes the Art, an art studio which hand paints everyday products with portraits of your friends and family, Krafty Fingers that creates and delivers hands on activities for kids, Candytoez which is a children’s wear line for girls aged newborn to seven years, I Love Babycakes which specializes in cupcakes, theme cakes and fuss-free teacakes distinct for its wholesome, home style flavor and many more…

This is the first time Magic Rainbow associated with ZeeQ, Indias first edutainment channel. The channel is a Zee initiative that will prepare children for the 21st century through programs and stories that educate,inform and build life skills – all in an engaging manner. Zee Q hosted interactive and fun activities for kids at the exhibition.

ZeeQ is India’s first and only edutainment channel created for kids in the age group of 4-14 years. The multi-platform channel is a Zee Learn initiative that will prepare children for the 21st century through programs and stories that educate, inform and build life skills – all in an engaging manner. The channel will benefit school-going children and help their parents and teachers in their collective effort to facilitate emotional, social, academic and behavioral development of the child.