Nargis Fakhri at Gaja store at Nariman Point

Internationally acclaimed, handcrafted jewellery couturiers from Bengal unveil flagship brand store in Mumbai
~Design collections range from across old Bengali gharanas to Jaipur polkis, diamonds and jewellery for men ~
~ Nargis Fakhri adds sparkle to the launch~.

Mumbai, 30thApril 2012: GAJA, the retailbrand from the house of Shree Ganesh Jewellery (internally acclaimed exporter of handcrafted jewellery), launched its flagship brand store in South Mumbai today.Pioneersin handcrafted gold and diamond jewellery with Bengal craftsmanship of generations’ legacy, GAJA jeweler is a distinctive blend of unique concepts and intricate designs with traditional handmade finish. Targeting an upscale consumer segment in Mumbai, GAJA wants to cater to a cross-section of clientele with its wide range of jewellery collections representing various design themes for every occasion wear. The four niche collectionslaunched were namely: GAJA Heritage, GAJA Diamonds, GAJA for Men and GAJA by Sunita Shekhawat which will be exclusive to this store. The collection of GAJA Heritage and GAJA by Sunita Shekhawat are a unique blend of contemporary and tradition with timeless appeal from two extremities of the country; East and West. Jewellery pieces from GAJA Diamonds are creations of passion, and for men who love to define their wear with distinct accessories is GAJA for Men. The highlight of the evening launch of the Nariman Point store was Bollywood sizzling face Nargis Fakhri, dazzling in elegant GAJA creations for the event.

The four niche collections from brand GAJA are a combination of the creative beauty of the designers with the skilled ingenuity of Bengal craftsmen who are masters in the craft of handmade jewellery – and this is what defines the philosophy of ‘high-end’ for the brand.Commenting on his brainchild venture, Mr. Umesh Parekh, Managing Director, Shree Ganesh Jewellery House said, “GAJA Mumbai store is distinctly different from other GAJA retail stores in India in terms of our offering. We are offering absolute luxury in gold, diamond and other precious elements and also an exclusive collection for men. The cosmopolitan Mumbai consumer has an individual taste for luxury and a distinctive eye for detailand thus we feel the designs from GAJA will greatly appeal to their design sensibilities”

GAJA Heritage is a rare and exquisite collection inspired by Bengal gharanas of bygone era, bringing back the timeless legacy and beauty of filigree, plate and wire work studded with polkis (uncut diamonds) and other precious and semi-precious stones. From Rani Haars, kanpashas, haslis and more this boutique collection is mentored by Mrs. Sumona Parekh, an integral member of the Shree Ganesh Jewellery family, who felt inspired by the art and heritage of Bengal to design jewellery. Sharing her thoughts on the collection Mrs. Parekh said,“The collection is an expression of antique art meet modern design – vintage jeweler depicting the rich culture and fine craftsmanship of old Bengal.The old Dacca setting is evident in all our special pieces.”

GAJA by Sunita Shekhawat is a special line of polki-kundan collection in collaboration with acclaimed Jaipur based jewellery designer Sunita Shekhawat. Known for her avant-garde designs inspired by the Moghul era and Rajasthani gharanas, her creations are exclusive set in kundan, meena, jadau, polki diamonds and precious stones like emeralds and rubies, meant for the Indian brides who want the Royal look.

GAJA Diamond is an assorted collection of sparkling diamond jewellery for various occasions. Flawless diamonds set in gold and platinum with playful touch of coloured gemstones in intricate patterns are the novelty of the pieces. Ranging from necklaces, earrings, rings, bracelets, pendants the collection will offer designs for bridal trousseau, cocktail parties to regular fashion statements.

GAJA for Men is a dedicated jewellery collection for that ultra-man. The collection includes bracelets, cufflinks, ear studs, rings, tie-pins and also has on offer kilangis, sarpench, buttons and chains for the Indian groom.

About GAJA Retail:
The retail arm of Shree Ganesh Jewellery House, GAJA has pan-Indian presence in Bangalore, Gurgaon, Kolkata, Ahmedabad, Rajkot, Chandigarh, Amritsar, now Ghaziabad and many more in the pipeline. Offering a wide and vibrant range of ethnic designs handcrafted in gold, diamond and other precious & semi precious gemstones as well as contemporary light weight jewellery. GAJA also has a special collection in association with designer Sabyasachi Mukherjee called GAJA by Sabyasachi which is available only in Sabyasachi stores in Mumbai & Kolkata.

About Shree Ganesh Jewellery House Limited:
Shree Ganesh Jewellery House Limited (SGHJL) is Rs.6000Crore turnover listed company, BSE (code: 533180) and NSE (code: SGJHL) and completed their first initial public offering (IPO) in March’10. The company is engaged in the manufacturing of hand crafted gold jewellery both plain and studded with precious or semi-precious stones etc and also owns state of the art facility for manufacturing diamond jewellery at Manikanchan (SEZ). SGJHL is an established company having a reputation of its own in the international market and wide acceptance of its in-house brand ‘GAJA’. The promoters of the Company Mr. Nilesh Parekh, Chairman and Mr. Umesh Parekh, MD, SGJHL are in this business for the last 20 years. The Company has a strong focus in the export market with a clientele that includes buyers in Singapore, Middle East, and Hong Kong. The company’s product repertoire and quality control standards are well attuned to the emerging global market trend.