Neetu Chandra & Narmada grace Neeta Lulla’s preview at Aza

Post Event Release: Neeta Lulla czarina of Bollywood fashion unveiled wonderful white! Neeta Lulla, -an eclectic preview of “White” themed line with beautiful free flowing lines at Aza boutique, Neeta Lulla to unveil wonderful “White” collections at Aza Pays rich tributes to the purity and nobility of Indian women prior to Festival of Colours and women’s day.

Mumbai, March 3rd 2011: With the festival of colours, Holi around the corner, it’s time for the czarina of Bollywood fashion to unveil a paradox — wonderful white! Neeta Lulla, the designer of choice in the celebrity and socialite circles, is previewing an eclectic “White” themed line with beautiful free flowing lines at Aza boutique, Altamount Road, Mumbai.

It was a wonderful evening at Aza,Narmaadaa Ahuja looked chic and she was spotted in a new look and looked gorgeous,She tried some jewellery on and loved a white sari ,Neetu Chandra wore a blue and looked preety ,Konkana bakshi wore a champagne outfit ,Madhoo came in wearing a Neeta’s outfit .
Neeta lulla too wore a white shirt teamed with a denim,Nishka lulla too was present with her friends
Aza was buzzing with vibrance and serenity of white was visible

The celebrities in attendance were Narmaadaa ahuja ,Neeta Lulla ,Nishka Lulla,Alka Nishkar ,Neetu Chandra ,Siddharth Lulla ,Bhagyashree,Madhoo shah,akansksha malhotra,anita mulchandani,shaheen abbas,roopa fabiani,lata patel,gauri pahoomal,varsha taurani etc

Symbolic of pristine purity, Neeta Lulla ‘White’ ensembles are crafted with a multitude of panels and godets giving it the romantic volume and flow. The collection comprises stitched sarees, churidar kurtas, sarees and tunics that are beautifully embellished with laces, cutwork and a subtle highlight in white stones that spell true opulence. Her truly romantic & wearable collection will bring out a range of pastel hues from blue to pink to peach with the ever green & beautiful white’s and off white’s signifying elegance of an era gone by, but never forgotten. The beautifully crafted crochet and cutwork Embroideries and embellishments combined with the pastel hues & free flowing silhouettes give the collection a 20’s look.

Talking about her new collections, Neeta Lulla says, “The new ‘White’ collection captures the trademarks of feminine sophistication and slavish attention to detail. The new White collection evokes ethereal ice-princess nobility whilst being an eclectic fusion of modernity and tradition. The white shimmers in form and style as it grips the beautiful bodies of the women who wear them. It is out tribute to the purity and transparency of Indian women, whose beauty is unparalleled and unrivalled.”

Dr. Alka Nishar, AZA, said, “We are privileged and pleased to host acclaimed designer Neeta Lulla at AZA, which is a hub of Indian fashion, housing the creations of the country’s most celebrated fashion designers. Neeta Lulla’s new ‘White’ Collection will be an eagerly awaited one by India’s elite and fashion-forward aficionados. Coming on the eve of the women’s day , it will set the tone for the season’s fashion trends and AZA will be in the centre of this top-notch action.”

Legendary designer Neeta Lulla has dressed the most beautiful and powerful of women. Expertise, clarity and creativity, humility arising from quiet confidence has earned her both respect and clientele of Bollywood’s famous women. The White Collection makes women look ethereal in their delectable ensemble as they make their mark. These elegance-personified outfits make women fall in love with them again and again as they are flirty and feminine. They always make women look and feel good about themselves. She has been instrumental in evolving the fashion tastes and preferences of the younger womenfolk towards more diffused fashion.

About Neeta Lulla:
Neeta Lulla whirled into the fashion scene more than two decades ago. Winning the National Award for designing Sridevi’s costumes in Yash Chopra’s blockbuster film, Lamhe that brought Neeta Lulla into the limelight, transforming her into the most sought after designer in the film industry. Other notable projects such as Darr, Aaina, Hum Hain Rahi Pyaar Ke, Hum Dil De Chuke Sanam, Devdas followed. A host of accolades followed over the years for her outstanding contribution to the Indian fashion and film industry including National Award nod’s for epics such as Sanjay Leela Bansali’s magnum opus, Devdas and Ashutosh Gowariker’s Jodha Akbaar.

Expertise, clarity and creativity, humility arising from quiet confidence has earned her both respect and clientele of Bollywood’s famous personalities and industrial houses such as Aishwarya Rai, Sushmita Sen, Sridevi, Hema Malini, Juhi Chawla, Priyanka Chopra, Deepika Padukone, just to name a few. With over 375 films to her credit she has extended her design expertise to Hollywood projects like ‘Bride and prejudice’, ‘One night with a king’, ‘Mistress of Spices’ etc.

Having earned national and international recognition, the Neeta Lulla brand has built a strong image amongst its consumers, the fashion and film fraternity. The USP of the brand is its ability to blend western and Indian silhouettes, prints and designs. The brand that has become a part of the luxury lexicon continues innovating by drawing inspiration from different cultures yet maintaining the quintessential ethnic-oriental feel.

Neeta’s several shows in different parts of the world have played a pivotal part in spreading the glory of Indian fashion with. Hailed as the ‘Czarina of Indian Fashion’ Neeta Lulla is today a force to reckon with in the glamour and fashion retail industry as well. Neeta Lulla has recently won SME Woman Entreprenuer of the year award , 2010.