Neha Dhupia, Amy Jackson, Aditi Hydari at Teacher’s Ready to Drink Hosted Hottest Noon Bash

Mumbai, April 15, 2012: Amidst the glitz & glamour, Mumbaikar’s witnessed the much awaited first Teacher’s Aquanoon Party on Sunday. Teacher’s, the No.1 Scotch Whisky in India, bought new chills to the summer season and a yet another reason to party, by introducing, for first time ever, their Scotch-based RTD beverage (RTD) (Ready to drink) at ‘Teacher’s Aquanoon’. The afternoon party saw the guests buzzing and enjoying Teacher’s RTD in the most authentic environment at Hotel Sea Princess, Mumbai.

Setting the perfect party mood, for an afternoon of relaxation & fun, the event kicked off late afternoon with the uber, hip and vivacious Mumbai crowd. The pool side party saw tremendous excitement with celebrities and socialites from Mumbai including Neha Dhupia, Amy Jackson, Aditi Roa Hydari and Anushka Mulchandani joining the crowd. Teacher’s Aquanoon, saw guests enjoying the city’s hottest noon buzz and chilling with Teacher’s RTD, available in their favorite mixers- Cola and Soda.

Speaking about the new introduction, Mr Harish Moolchandani, CEO & Managing Director Beam India & ISC said, “It was a proud moment for us to see the success of our new pre-mixed beverage, Teacher’s RTD, at the afternoon event. We are very glad that Mumbaikar’s have taken to the taste and convenience of this new offering from the Teacher’s stable and are very proud to have been the first one to bring Scotch in a convenient can to the Indian consumer. This new format of delivering Scotch provides new drinkers as well as beer drinkers with another option for a light refreshing afternoon beverage, while experiencing and appreciating the same quality and authenticity of a genuine Scotch.”

The new Teacher’s RTD is a more contemporary beverage aimed at the new consumers who aspire for newer experiences. It is a convenient, yet a more responsibly developed beverage that provides just the right kind of introduction to Scotch Whisky with 4.8% ABV.

Teacher’s currently markets Teacher’s Highland Cream, Teacher’s 50 – 12 Years Old & the recently introduced premium innovations – Teacher’s Origin, Teacher’s 25 Year Old and Teacher’s Highland Single Malt.

About Beam Inc., Backgrounder:
As one of the world’s leading premium spirits companies, Beam is Crafting the Spirits that Stir the World. Consumers from all corners of the globe call for the company’s brands, including Jim Beam Bourbon, Maker’s Mark Bourbon, Sauza Tequila, Canadian Club Whisky, Courvoisier Cognac, Teacher’s Scotch Whisky, Kilbeggan Irish Whiskey, Laphroaig Scotch Whisky, Cruzan Rum, Hornitos Tequila, Knob Creek Bourbon, EFFEN Vodka, Pucker Flavored Vodka, Larios Gin, Whisky DYC, DeKuyper Cordials, and Skinnygirl Cocktails.

Beam is focused on delivering superior performance with its unique combination of scale with agility and a strategy of Creating Famous Brands, Building Winning Markets and Fueling Our Growth. Beam and its 3,200 passionate associates worldwide generated 2011 sales of $2.8 billion, volume of 34 million 9-liter cases and some of the industry’s fastest growing innovations.
Headquartered in Deerfield, Illinois, Beam is traded on the New York Stock Exchange under the ticker symbol BEAM and is included in the S&P 500 Index and the MSCI World Index.