Shriya Saran, Arjan Bajwa at The Sexiest Party 2010

PEOPLE In association with Maruti Suzuki SX4 Presents The Sexiest Party 2010! PEOPLE and Maruti Suzuki SX4 hosted ‘The Sexiest Party 2010’ to celebrate the Sexiest Man Alive! Special edition and the ‘Men are back’ theme on Wednesday, December 8, 2010.

From chiseled show-stealers to charismatic super-hunks, from the men who are style personified to those who exude raw appeal, the party which began at 9:30 p.m. was a celebration of the hottest men who swept everyone off their feet.
Held at the hip Tote on the Turf on Mumbai’s Mahalakshmi Race Course, the party thronged with celebrities such as Siddharth Mallya, Shriya Saran, Kulraj Randhawa, Rocky S, Chetan Bhagat, Arjan Bajwa, Hrishant Goswami, Queeni Dhody, Sandeepa Soparkar & Jesse Randhawa, Arunoday Singh, Salim, Angad Bedi , Sabina & Anil Chopra, Anchal Kumar, Candice Pinto, Vir Das, Masaba Gupta and Shaheen Abbas who made a dazzling entry on the blue carpet — so selected as a toast to all those hunky men who made it to the issue.

Other guests who stole the show included, Nachiket Barve, Anita Dogre, Ayushman Khurana, Milind Luthria, Shilpa Saklani & Apoorva Agnihotri, Raghav, Shweta Salve, Karan Grover Singh, Teejay Sidhu, Karanveer Bohra, VJ Bani, Chhaya Momaya, Hiten Tejwani & Gauri Pradhan and many more.

“The Sexiest Man Alive! is an important editorial property of PEOPLE. Internationally and over the decades, readers have looked forward to the issue and we are happy to now have our very own India edition featuring our very own listing of sexiest men. This party is a celebration of it,” said Indranil Roy, President, PEOPLE. “The PEOPLE ‘Sexiest Man Alive’ and SX4 – Men Are Back are a perfect fit. As they both personify and celebrate the refined, polished and today’s stylish male,” said Sanjeev Handa, DGM Marketing, Maruti .