CHAMOMILE PRESENTS A FESTIVE COLLECTION BY GAURAV GUPTA. “Chamomile…an enchanting picture of yellow and white flowers soaked in the sunlight… invigorating aroma, feminine subtlety…a treat for the senses”.
Chamomile – a name that invokes seamlessly, all the elements and manifestations of a unique boutique-store for women now presents Bridal Wear , designs in contemporary Indian fashion by Gaurav Gupta. To present the new line by Gaurav Gupta for Chamomile; Kanchan & Vineet Dhingra hosted a preview with the designer at their Khar store on September 12, 2008. Dipti Gujral modelled the collections.
Guests seen browsing and shopping included Namrata Barua with daughter Mekhla, Milind Soman, Adhuna Akhtar, Pinky Reddy, Himanshi Chouhan, Nina Manuel, Niharika Khan, Lali Dhawan, Kriti Soni. Playing gracius hosts were Kanchan & Vineet Dhingra.
Chamomile is a fashion space that brings together majestic couture, tasteful diffusion and exquisite luxury-prêt collections from over 30 leading and promising indian designers. An array of western wear, indo-westerns and indian ensembles beautifully accessorized with bags and handcrafted jewellery. With a meticulous understanding and expertise of luxury fashion retail, Chamomile synchronizes the vocabulary of India’s favourite designers.
Adds Kanchan Dhingra, ” Amongst all the labels that sell at Chamomile, “Gaurav Gupta ” is a hot favourite…his clothes make a woman feel so feminine and special. Whatever the event may be, his outfits spell elegance and under-stated sensuality. His style is truly classic and perfect for the woman who blends modernity with a touch of vintage-romance.”
This collection by Gaurav Gupta sets a new definition to couture and establishes modern boundaries in contemporary fashion. The concentration this season is on controlled volume, on how fabric in motion can make the body look unusually attractive and voluptuous. Gaurav Gupta’s forecast for the season: “too much doesn’t work”. He takes the saree, the lehenga, the kurta set and turns it around so it becomes hard to classify the pieces into a genre. They remain, at best, beautified body art.
Sarees that can be flattering as chic evening dresses and lehngas that are reminiscent of European old world grand couture are some designs that will change style for a very long while to come. Metallic brooches on saree shoulders and sexy satin jersey blouses make one look uber chic with that extra.
Dresses in jersey and ombr’d georgettes with flow and structured drapes reflect a feeling of fresh change in process. The colour span ranges from soft silver greens to deep reds, lime green, dark and light blues and greys, champagne and gold. Shades of jamun and crimson break the brands image away from its so far understated hues.
Custom made fabric in satins and pleated georgettes and chiffons along with flowing silk net are predominant. Embroideries in satins and antique metal add a three dimensional effect and mysterious sensuality to the collection.A few names who have worn and appreciated this sensibility are Bipasha Basu, Priyanka Chopra, Abhishek Bachchan, Kareena Kapoor and Deepika Padukone.
Exaggerated but subtle drama and a play on the beauty of the movement of fabric makes every design in this collection, in a significant way, memorable.
