Titan launches “The Titan – WWF Collection”. Watches inspired by India’s most endangered species.
Mumbai, September 11, 2008: Titan today announced the launch of the Titan – WWF collection, a unique range of watches inspired by some of India’s endangered species. In June this year, Titan and World Wildlife Fund India (WWF-India) had announced a tie up to celebrate World Environment Day. The main objective of this partnership is to spread awareness about some of the highly endangered species in India through a collection of exclusively designed Titan watches.
The Titan-WWF collection is inspired from six endangered species namely the Tiger, Indian Rhino, Gangetic River Dolphin, Red Panda, Whale Shark and Oliver Ridley Turtle.
Every watch in the collection captures the strength and beauty of each of these magnificent animals. Its stylish bold dials come alive taking inspirations from these animals. The collection is not only a perfect accessory for the season but also acts as a medium to spread awareness about some of the lesser-known endallgered species.
This collection has been designed and crafted with great attention by Titan’s in-house Design Studio in close consultation with WWF. It is a unisex collection and is targeted at new generation Indian consumers who want to express their concern for these species by wearing one of these watches.
Speaking at the launch, Mr. Harish Bhat, COO, Titan Watches, said, “We are very happy to announce the launch of the new Titan-WWF collection. This extraordinary new collection of watches expresses the yearning that many Indians possess today, for being one with the wild and caring for our endangered animal species in a responsible manner. At Titan, we strive to develop collections of watches, which help our consumers connect with their deep-rooted yearnings for self-expression and thus “BE MORE” in their lives. The Titan-WWF collection fits this theme perfectly. We are sure our consumers will love these handsome watches, and will enjoy wearing them with pleasure and pride. ”
Speaking at the launch, Mr. Ravi Singh, Secretary General & CEO, WWF India said, “We are proud to partner with Titan Industries Limited. WWF India views this
