Designers at Lakme Fashion Week Winter/Festive 2011

Record number of Designers participate at Lakmé Fashion Week Winter/Festive 2011
• 87 designers and 10 sponsors participate this season
• LFW on a wider digital platform, LFW TV broadens the horizon for Business of Fashion in India
• LFW Winter/Festive starts August 16 – August 21, 2011

Mumbai, July 21, 2011: Lakmé Fashion Week today announced the lineup of a record number of 87 designers and 10 sponsors participating this season in the upcoming Lakmé Fashion Winter/Festive 2011. As thought leaders and pioneers promoting the business of fashion in India, LFW has always set new trends and brought forth business propellers for its stakeholders in the form of international tie-ups, e-commerce or taking a step forward in the digital era.

Rohit Bal, industry veteran, will be kick starting Lakmé Fashion Week Winter/Festive 2011 with a grand show for theoffsite at Tote.
This season will also see the selection of an LFW designer who will go on to represent India at Mercedes Benz Fashion Week – Berlin – Autumn Winter 2012, in January.
The Lakmé Grand Finale will be presented by iconic designer Manish Malhotra who will be interpreting the new cosmetic range ‘Lakmé Absolute’ by Lakmé for the LFW Grand Finale.

Some Key Highlights of LFW Winter/Festive 2011:
? ‘THE SOURCE’ GETS BIGGER AND MORE DYNAMIC – In an endeavor to drive the Business of Fashion and meet the demands of an ever increasing buyer demand, “The Source”, the business hub at LFW will be completely revamped. This season – Winter/Festive 2011 will see an increase in the number of designers exhibiting as well as designer and buyer related activities throughout the day

? TALENT BOX: DESIGNER COLLECTION PREVIEWS AT ‘THE SOURCE’– In line with international fashion weeks, and for the first time in India and LFW history, exhibiting designers will have the opportunity to showcase their designs in a second preview show area located directly in ‘The Source’
? OFFSITE SHOW WITH ROHIT BAL – The third edition of the offsite show will see veteran designer Rohit Bal showcase a full collection for the first time at Lakmé Fashion Week. This show that marks the beginning of LFW will be opulent in concept and high on creative design at Tote, Mumbai on August 16, 2011
? GEN NEXT PROGRAM – Entering its twelfth season, the LFW Gen Next program, will continue to be mentored by renowned Designer and Stylist Aki Narula. This season 8 extraordinary designers from across the country will showcase their debut collections.
? LFW DESIGNER TO BE SELECTED FOR MERCEDES BENZ FASHION WEEK – BERLIN – At LFW Winter/Festive 2011, one designer will be selected by a special jury of prominent members from the fashion fraternity to represent India at Mercedes Benz Fashion Week – Berlin – Autumn Winter 2012 in January.The platform will not only support the selected designer in presenting the runway show but will ensure that the opportunity is leveraged effectively in representing India internationally.
? MANISH MALHOTRA TO SHOWCASE AT THE LAKME GRAND FINALE – Lakméintroduces ‘Lakmé ABSOLUTE’ the high performance long-wear makeup range as the new color cosmetic range for the season. This collection will be interpreted by iconic designer Manish Malhotra at the Lakmé Grand Finale for Winter/Festive 2011
? INDUSTRY STAWARTS IN ATTENDANCE – This season will also see the presence of industry stalwarts such as JJ Valaya, Wendell Rodricks, Narendra Kumar Ahmed, Pria Kataaria Puri, Neeta Lulla, Sabyasachi Mukherjee, Nachiket Barve showcasing their collections at LFW Winter/Festive 2011
? WATCH LFW LIVE ON LFW TV – LFW TV will be back with exclusive content of shows, behind the scenes action, trend reports, exclusive interviews, parties and much more from India’s premier fashion trade platform. The online streaming channel, successfully launched last season, will take a step further and allow buyers, sponsors and fashion enthusiasts, around the world to gain real time access to the action. Bandana Tewari will return as the host for LFW TV and Aki Narula will also be hosting along with a guest host from LFW’s online community. Tune in on www.lfwtv.in

? INIFD PRESENTS LAKME FASHION WEEK’S FASHION WORKSHOP SERIES – Through the Fashion Workshop Series (FWS), LFW has created a platform for industry leaders to share key insights. This season, the 5th edition of the FWS, will focus the business of trends. The session on “Fashion FWD – Trendspotting: The Art of Finding The Next Big Thing” will bring together members of the business and fashion communities to share the role trends play in design and product development. Lakme Fashion Week as a platform has plans to be active beyond the two week period of onsite shows and trade fair. Going forward, IMG Reliance will hold workshops/seminars tapping into the IMG Fashion global network to share knowledge with local talent and further integrate India into the international fashion arena.

The upcoming Winter/Festive 2011 Season has garnered exceptional support from its partners that play a critical role in making this event a grand success each season:
• Re-joining us as an Associate Sponsor for the third season, is one of India’s leading Mobile Services provider, Aircel
• As LFW’s longest running partner, DHL continues its support as the Official Logistics Partner of Lakme Fashion Week Winter/Festive 2011
• Continuing their third successful association is India’s leading fashion trade e-Commerce portal – Fashion and You, as its official online Retail Partner. The unique collaboration, enables LFW designers to connect with its consumers and facilitates trade for budding Gen Next and emerging designers through ‘Launch my Line’; targeting sale events and promoting established designer collections through ‘LFW and Fashion & You exclusive collection’, ‘Hot of the Runway’ and ‘Bridal Festive Luxury’ lines
• LFW welcomes its new sponsors Himalayan – Official Natural Mineral Water Partner andCappuccino Collection – Official Jewelry Partner
• INIFD – Official Knowledge Partner and Presenting Sponsor for the Fashion Workshop Series,Blenders Pride – Official Partner; Kingfisher – Official Good Times Partner continues their support and Hotel Grand Hyatt, Mumbai remains the Official Venue and Hospitality Partner

Ahead of the new season, Anil Chopra, CEO – Lakmé Lever said, “Each season focuses on meeting the ever-changing demands of the Indian fashion industry while engaging all our stakeholders – designers, buyers, sponsors, media and talent. LFW plays a crucial role in nurturing designers and while growing exponentially we have successfully entered the second decade for Lakmé Fashion Week. This season too, LFW is set to offer new energy on the runaway and maintain its leadership in promoting the Business of Fashion.”

Sharing her view, Farida Kaliyadan, General Manager, Lakmé said, “Lakmé has constantly evolved to keep pace with the ever changing Indian woman and present to her an everlasting beauty experience through a unique collection of color cosmetics. This season we will introduce “Beauty with Science” with our high performance, long-wear make-up line – Lakmé ABSOLUTE. These innovative products are infused with several do-good properties and are ideal for effortless make up application. Lakmé Absolute is a must have for the contemporary Indian woman who plays myriad set of roles across her personal and professional life. Manish Malhotra represents the perfect blend of International sensibilities with an Indian soul clearly making him the best choice for the Lakmé Grand Finale at LFW Winter/Festive 2011”

Anjana Sharma, Director – Fashion, IMG Reliance said, “We are in the Business of Fashion. The category demands constant evolution & innovation. As such, LFW is proud to continue its role as the industry leader in the development of fashion talent in India. Tapping into the IMG Fashion international network, we’re giving Indian fashion a space in the global arena – this season, an LFW designer will represent India internationally at Mercedes Benz Fashion Week – Berlin in January 2012. Additionally through engaging properties such as LFW TV and Fashion Workshop Series, we provide an integrated experience of knowledge, engagement and business for all our stakeholders at Lakme Fashion Week. The year ahead will also see us active beyond the two fashion weeks with a calendar of knowledge sharing and education events”

List of Participating Designers for Winter/Festive 2011
Aastha Bahl Neeta Lulla
Abhi Singh Nimish Shah
Aditya Khandelwal Pallavi Goenka
Amalraj Sengupta Paromita Banerjee
Aneeth Arora Parvesh & Jai
Anita Dongre Payal Singhal
Anna Liza Ganguly & Anita Walia Pooja Kapoor
Archana Banchingrati & Pam Philaphongphanit Preeti S Kapoor
Archana Kochhar Pria Kataria Puri
Arjun Agarwal Priyangsu Maji
Asit & Ashima Dhingra Purvi Doshi
Atithi Gupta Rahul Anand & Anushka Laul
Babita Malkani Rajat Tangri
Debarun Mukherjee Raman Vij
Deepti Pruthi Rina Dhaka
Dhara Thakkar Rohit Bal
Digvijay Singh Ruchika Sachdeva
Drashta Sarvaiya Sabah Khan
Harangad Singh Sabyasachi Mukherjee
Himanshu Mittal Sanjay Hingu
Isabelle Mittal Shama Sikander
Jatin Varma Shivaji Dutta
Jj Valaya Shivan & Narresh
Juilee Bendkhale Shradha Murarka -Vizyon
Kallol Datta Shruti Sancheti
Kapil & Monika Arora Shyamal & Bhumika Shodhan
Little Shilpa Smriti Gupta
Manish Malhotra Sonam Modi
Manjaree Jindal Sougat Paul
Mayank Anand & Shraddha Nigam Swapnil Shinde
Megha & Pragya Saamor Vaishali Shadangule
Nachiket Barve Vijay Balhara
Nandita Thirani Vivek Kumar
Narendra Kumar Wendell Rodricks
Gen Next Designers
Farah Sanjana Siddharth Arya
Mohammed Javed Khan Theresa James & Roger Prince
Nikhil Thampi Thinles Chosdup & Niranjana Adhya
Shashank Raj & Prajwal Badwe Urmi Ghosh
Accessory Designers
Gurpreet Kaur Rohan Arora
Mehak Gupta Sangeeta Boochra
Namrata & Kirti Jham Sannam Chopra
Nikhaar Budhiraj Shagufta Quamar
Radhika Agarwal Sourabh Kant Shrivastava
Rashmi Doshi