Launch of Zee Tv’s serial Shri

The story of a couple’s love being married by the presence of a supernatural element. Mumbai, 15th December 2008: Zee TV is proud to announce the launch of ‘Shree’, a love story with a paranormal element. This is the first time that a love story and a paranormal angle are being blended together to form a show like never before. In fact the outdoor creatives proclaim “Pavitra bandhan par ashubh saya”, which amply substantiates the combination of two distinctively separate storylines in a seamless lattice. The show debuts on 22nd December and is scheduled from Monday to Thursday at 10.30pm. Post this launch, Ranbir Rano moves to the 11pm slot.

Commenting on the new launch, Zee TV’s Business Head Mr. Tarun Mehra said, “Zee has always been known for its experiments with content to best suit the palate of its audience. The show is being produced by JD Majethia’s Hat’s Off Creations and JD has a way to touch people’s hearts with his characters and this is the first time he is doing a love story, which I am sure the viewers are looking forward to. It’s a fare meant for the entire family. In our daily lives often we come across instances which are not only incomprehensible but also bizarre. Every relationship goes through it and we keep on wondering whether it’s normal or anomalous? Similar is the case with Shree and Hari; the main protagonists of our show. The young couple have to constantly face various surreal obstructions in their marital life which are being caused by an ‘ asubh saya’ …like our campaign says, “vaham ya kutch aur”? The underlying thought is to associate a love story with a paranormal influence. The characters are extremely interesting and unique.”

The idea is to get the viewers to sample a show that is a little unique and at the same time provide them the comfort of their daily fare of a soap packaged in a new avtaar. The cast has new comers Wasna (Shree) and Pankaj Shukla (Hari).

Hari is the ideal son-in-law for every Gujarati family looking for a prospective groom. But ever since his parents have started looking for a match for him, there have been 12 rejected proposals. The family tantrik infers that there is a presence of an ‘ashubh saya’ on Hari that is preventing him from getting married and recommends looking for a daunting, brave girl who will be able to ward off the evil spirit; the spirit bent to foils all efforts of anyone trying to get married to Hari. Enter Shree, timid and unassuming. The least likely person to ward off the ‘ashubh saya’, scared of her own shadow…will Shree be able to stake her claim to Hari by defeating the paranormal force?

So tune in to ‘Shree’ starting on 22nd December.