92.7 BIG FM reveres Musical Legend Pancham da with his personal musical finds Kumar Sanu & Abhijeet Bhattachrya. Mumbai, June 27, 2011: Continuing the musical journey which began two days ago with the show ‘Michael se Pancham tak’ a tribute to the King of Pop Michael Jackson on his death anniversary, 92.7 Big FM dedicated June 27, 2011 to India’s legendary music composer RD Burman (Pancham da) who was born today in 1939.
Pancham da was probably one of the first composers to successfully explore and integrate different genres of music into Indian cinema, be it the heart wrenching tunes of Kati Patang, the rock and roll feel of Dum maaro dum from Hare Rama Hare Krishna, the fun numbers from Padosan or the soulful melodies of Amar Prem and 1942 – A Love Story, Pancham da had composed them all.
92.7 Big FM dedicated the day to showcase to the listeners the versatility of the man the industry fondly called Pancham da. Two special guests present at the occasion were playback singers Kumar Sanu and Abhijeet Bhattacharya. In fact Kumar Sanu who worked with Pancham da on a numbers of songs shared with listeners the overwhelming feeling he had while working with Pancham da. Similarly Abhijeet Bhattacharya who had worked with Pancham da in his early days in the industry also shared his experiences with listeners of 92.7 Big FM.
Listeners were treated to many unknown trivia about Pancham da, for eg. how many people knew that he comes from the royal family of Tripura or that he composed his first song at the tender age of 9. Needless to say many celebrities from the industry also came on air to pay their tributes to Pancham da.
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Reliance Broadcast Network Limited (“RBNL”) is part of the Reliance ADA Group. One of India’s youngest media houses, it has grown at a steady pace and is reckoned today amongst India’s leading media businesses. RBNL currently has play in the spaces of Radio, Experiential Marketing, Out of Home and Digital and specializes in creating & executing integrated solutions for clients, across the country. Its latest business venture marks the Reliance ADA Groups entry into television, through its 50:50 JV with America’s leading media house, CBS Corporation.
92.7 BIG FM – the radio brand pioneered the spread of FM entertainment with the launch of its 45 station network, reaching out to over 200 million Indians; BIG Live – the experiential marketing wing of the Company covers activations, events, intellectual properties and rural marketing; BIG Street – in the business of out of home media; and BIG Digital – an initiative in the digital space offering mobile and online solutions. BIG CBS – the television foray of the Group, will see the launch of 3 English GEC’s catering to the Indian sub continent. With Reliance Broadcast Network Limited’s multi-media presence and an integrated sales offering, combined with the content muscle of CBS Corporation, BIG CBS stands make a significant impact in India’s burgeoning television industry. All these business verticals come together to offer a truly integrated solution to clients having built significant multi-media capabilities. For more information, log on to: www.reliancebroadcast.com