10th April 2009, Mumbai: On Thursday evening, Tiger Beer presented fans of rock music in Mumbai with yet another reason to work the mosh-pit! ‘Tiger Beer presents Rolling Stone Live’ at the Hard Rock Café was an evening truly symbolic of an adrenaline rush complete with performances by Pentagram, Medusa and Advaita.
Hosted by Luke Kenny and RJ Malini Agarwal, the event marked the celebration of the First Anniversary of Rolling Stone magazine and was a tribute to all things rock ‘n roll. The evening saw an eclectic mix of Mumbai’s beautiful people catching up over Tiger Beer. Guests including Manasi Scott, Divya Palat & Aditya Hitkari, Aanchal Kumar, Aki Narula and Anuradha Menon added star power to the occasion.
Speaking on the occasion, Ashwin Deo, CEO, South Asia, Asia Pacific Breweries Ltd said, “Rolling Stone is not just a magazine. It has always been an iconic representation for music-lovers over many decades. Like Rolling Stone, Tiger Beer is a brand that takes pride in experimenting and always setting a new parameter to define edgy. It is our honour to be a part of this important milestone for Rolling Stone in India. ‘Tiger Beer presents Rolling Stone Live’ is another step ahead in presenting an avant-garde musical experience for our consumers. As a brand, we have always believed in giving an impetus to alternative arts and artistes. ‘Tiger Beer presents Rolling Stone Live’ is a translation of our commitment to this belief.â€
Globally, Tiger Beer has lent its support to the most cutting-edge talent in alternative art forms, music and fashion. In keeping with this, Tiger Beer has been at the forefront of creating the trendiest experiences in the Indian market as well. With ‘Tiger Beer presents Rolling Stone Live’, Tiger Beer hopes to add a new edgy element for music lovers in the city.
