Fashion Show – Bridal Asia collection 2010 !

Wednesday 8th September, New Delhi: Divya Gurwara CEO Bridal Asia celebrates the 12th edition of Bridal Asia, one of the biggest Bridal expositions in the country with style and panache. Unveiling the up coming trends of bridal and festive wear with a glittering fashion show hosted on 8th September at Hyatt Regency, New Delhi Divya says “We are proud to be the harbinger of Bridal trends in the country and the region and proud to host a mélange of great talents under one roof” The designers showcasing their Bridal Asia collections are some of India’s best: Raghuvendra Rathore, Cue by Rohit Gandhi and Rahul Khanna, , Brides by Harper’s Bazaar , Siddharth Tytler & Arjun Khanna.

Jewelry for the sequence is by Umrao Jewels of Jaipur and Payal Gupta

Bridal Asia 2009, Asia’s biggest exposition for all bridal finery, apparel and products brings the finest of the fine under one roof, setting the tone of thematic shows in the country. With new innovations and styles catering to the Rs.1, 25,000-crore wedding industry, this grand event brings to you beautiful creations from designers across the country and from Hong Kong, Pakistan and in past from Bangladesh, Singapore etc.

About the Collections:

Raghuvendra Rathore
The brand celebrates and redefines the lifestyle and costumes of the old world and the reinvention of those costumes during the last few decades of the British Raj.

Jodhpur has always been known for its rich repertory of heritage and tradition that dates back to an era that has always been Raghavendra Rathores’ essential ingredient while designing each of his beautifully handcrafted ensembles. The use of a diverse mix of material, textures and embellishments have widened the range of choices and appeal for this collection. Fabrics like silk brocades tanchoi, have been meticulously combined with an old world sensibility to evoke a timeless quality. The authentic traditional detailing like handmade gota, zardozi and other structure detailing in silhouettes have been brought back in focus to evoke the spirit of a bygone era.

A lifestyle designer who values the heritage of the bygone era, while inducing a fresh modern approach to design, Raghavendra Rathore is a master in utilizing the training of his craft

CUE : by Rohit Gandhi & Rahul Khanna

Known for their cutting edge designs, the designer duo weave collections that blend with perfection into cutting edge living.
The evolution comes a full circle as the design patrons unravel a very innovative collection. From hand woven silks, brocades and silk-brocades as fabrics, they fuse tradition with modern technology to add touches to the finishing; the end result is a sherwani or bandh gala that dissolves into delicate illusions mirroring the collection. Other than traditional outfits that are fully embroidered or semi embroidered, the designer duo also have indo- western outfits that have the use of velvet appliqués.

Rohit Gandhi and Rahul Khanna present a collection which blends Indian sensibilities into a global vernacular.

Brides by Harper’s Bazaar: Harper’s Bazaar India partners Bridal Asia to present a fashion show for the forthcoming wedding season, to guide brides-to-be and their family with some fabulous style tips for the Great Indian Wedding. Exclusive ensembles from the best designers representing styles best suited for the various wedding occasions from a bachelorette do to the ring ceremony, mehndi and wedding day will be showcased on the catwalk for Bridal Asia visitors, especially styled by Harper’s Bazaar’s India Fashion Team.

As the 29th international edition, Harper’s Bazaar India matches the standards its cousins have set around the world. The Indian edition has already celebrated its 1st anniversary earlier this year in March.

Sidhartha Tytler ‘s collection is a fusion of 50’s Hollywood glamour and contemporary Indian Couture. The color palette of the collection is ivory, Maroon with highlights of copper, silver and gold emphasizing on surfacing, texturing as well as embellishments. The silhouettes consist of sherwanis, angrakhas, kurtas, lehengas and sarees.

For a change they are not using models but are having friends who are established in their fields to walk the ramp such as Gunjita Dhawan(PR), Anoushka menon(Photography), Charu Sachdev(entrepreneur), Roshini and Parul Vadera (Vadera art gallery), Nikhil Mehra(Designer), Muzzamil Ibrahim and Vidushi Mehra(Actors), Tanisha Mohan and Ammu Saidi to name a few.

Arjun Khanna –
Sona

This collection is a celebration of grandeur, vintage extravagance and the traditional Rajwada Style. Sona is a revival of old techniques of embroidery like zardozi, ‘pitta’ – beaten metal and other methods of manipulating metal in embroidery.

The prominent hues of the entire line is antique gold, metallic copper, beiges with flashes of burgundy, pewter and turquoise. It is an interesting mix of Indian textile, traditional Indian silhouettes, blended with rich brocades, tanchois and blends of silk.

Vintage style sherwanis and kurtas are recreated for the modern man of today. Each piece is beautiful, elegant and timeless and crafted to become an Heirloom

Harper’s Bazaar the magazine partner of Bridal Asia is the world’s oldest continuously published fashion magazine, a globally recognized brand with 29 editions worldwide. Bazaar India is aimed at stylish and affluent women, and celebrates the best in fashion, design, luxury, and travel. It is a seamless mix of Indian and international trends, and gives women a modern interaction with high fashion that is personal and relevan to their lives”.

Talking about the association with Bridal Asia, Sujata Assomul Sippy , editor, Harper’s Bazaar India said “ We at Harper’s are excited about partnering Bridal Asia and are keenly looking forward to interpret the upcoming wedding styles and trends from a pool of talented young and vibrant designers showcasing at this edition of Bridal Asia”. Divya Gurwara CEO Bridal Asia echoed a similar sentiment by saying “There is a great synergy between the two brands and we are confident this partnership will result in a great show and we look forward to the association