First-of-its-kind event where top models from the industry will walk the ramp for creme de la creme fashion designers of India and in the process creating a new Guinness World Record.
Mumbai, November , 2010: Aberrant India Events & Marketing, a leading Bengaluru-based agency with a pan India presence, has announced India’s longest fashion show ‘Fashion 20-20’ to create Guinness World Record in Mumbai. The longest marathon fashion catwalk in the world to be held in Mumbai is a non-stop fashion show with a difference where 20 designers will showcase their range of clothes on 300 male or female upcoming and professional models. Aberrant also runs a casting agency Magic Mushroom that contracts models & actors for shows.
Fashion 20:20 is a unique fashion event, which will showcase collections by upcoming and professional designers in a non-stop fashion show during 10 hours in a single day. The current record that the organisers aim to break is- The longest catwalk marathon lasted for 10 hours as part of the More magazine fashion awards 2005 (UK) at the Commonwealth Club, London, UK on 4 February 2005. Fashion 20:20 will be a unique platform in the whole fashion industry and every participant will be a part of the Guinness World Records. This attempt at the Guinness World Records guidelines allows for amateurs to take part in this attempt but they must behave like professionals. This event will have a corporate social responsibility, as it will contribute to one of the Indian NGO, which promotes Child Education & Welfare. Guinness World Records adjudicators will attend the event to ensure that the record is carried out according to the guidelines provided. After the event, should it be successful, the representative will present a Guinness World Records certificate recognising the achievement by immediately announcing that a new GWR has been established.
Mr. Rashid Multani, Director, Aberrant India Events & Marketing, said, “Aberrant India Events & Marketing, which dares to be different, introduces the biggest ever event in India and a very prominent one for upcoming designers and models. Fashion 20:20 is a fabulous platform for all the young and budding talent to express their potential. Fashion20-20 is going to be a bench mark though registering models, costumes, hair, make up, training, etc! It will put India’s name on the global fashion map. It is a real proud feeling and also it is a great and unique platform for upcoming designers and models to showcase their talent and designs on a single platform for national and international buyers.
Aberrant India Events and Marketing, a Bangalore-based company with cumulative experience of 3 years, is committed to providing an extraordinary perspective for educating the next generation of Fashion leaders in India. Their business workshops or programs present a global perspective in a variety of formats, with each program designed to leave a lasting impact on everyone. Aberrant India transforms ideas into fashion shows and brings those shows to market. The agency’s USP is the uniqueness of it’s concepts for events, brand promotions & television reality shows, Aberrant India dares to tread where no one treads & have always made a success of it. Aberrant India was founded by a team of professionals with a combined experience of several years in the industry including events and marketing. In an industry that does not believe in stereotypes Aberrant hopes and plans to be a leader with its out of the box concepts and unique ideas nurtured by die hard enthusiastic youngsters who have experience in related fields. Its mission is to become the leader in providing opportunities to the youth in the ever growing fashion and show biz industry, through training and professional exposure. Its vision is to find opportunities and success in the most impossible looking endeavors.
Nisheeth Sharan’s, Grillopolis sets a perfect platform to Announce an monumental beginning as such. Grillopolis brings the Mediterranean Grills for the first time in Mumbai. The Restaurant has a sense of celebration in itself, The grand ambience sets one in the mediterranean dreams. With a lounge on the first floor, its 22 steps to luxury. Grillopolis expressess Grandeur. It rightly teams with Fashion 20-20 with its aspects of style, exclusivity and new endeavors.
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