Amidst all the big-wigs in the music channel sphere, INN Dhamaka is a brand new platform, and their debut music video Daga goes viral, clocking 100K hits within hours of its release with all up-votes and no down-votes.
The company is based out of Noida, the INN Dhamaka music channel marks their super Dhamaka entry with its debut single Daga with Shivoham Entertainment Private Limited.
The song is crooned by Neeat and Tapas Dhar, the dark music video is helmed by Ravan and Evena as assistant directors. The song features Rahul Jadhav, Partha Sinha, and Neeat.
Talking the song and its instant success, the founder of INN Dhamaka, Vikas Singh said, “It is just the beginning and a little reassuring that we’re on the right track. It is all organic and not having any downvotes is something remarkable. At INN Dhamaka, we want to cultivate local talent, nurture them and provide them with proper guidance and a platform to showcase their talent”
“India doesn’t lack talent, but definitely proper guidance, exposure, and right platform, usually artistes find themselves running from pillar to post to their music video made and released, we at INN Dhamaka believe in equality, we respect the new and raw talent with utmost care as much as some known name” added Vikas.
Despite being a longing and romantic number, the music video dwells into the dark and mysterious psyche of human nature and the break-up aftermath, which could be brutal in nature.
Adding about future plans and projects, Vikas said, “There are many projects in the pipeline. The channel is solely designed to find raw talent and sort of usher them into mainstream. The commercial aspect is something talent doesn’t understand, we’re a one-stop destination, if you have a dream, we will make it come true.”
The song is out on INN Dhamaka YouTube channel.
Video Link – https://youtu.be/qEOTe4zKq08