Jacqueline, Mandira at Jimmy Choo bash

JIMMY CHOO CELEBRATES 15th ANNIVERSAY WITH THE LAUNCH OF CRYSTAL ANNIVERSARY COLLECTION. December 15th2010, Mumbai – British luxury accessories brand Jimmy Choo celebrated its 15th anniversary at the plush SOBO restaurant – Villa 39. The grandgala saw the crème de la crème of Mumbai descend upon venue to enjoy a truly luxurious experience. Genesis Luxury MD, Sanjay Kapoor, was present at the occasion to raise a toast to the brand with the city’s swish set. Deepika Gehani, Creative Head, Genesis Luxury co-hosted the evening with him.

Guests were seen enjoying the Ciroc cocktail martinis aptly named with the theme, admiring the bedazzling Crystal Collection prominently displayed at the venue. The collection is Jimmy Choo’s own signature version of the traditional 15th anniversary gift of Crystal. The launch of the collection is the first of a series of new initiatives which will be unveiled during the coming year to celebrate the iconic spirit and 15 year heritage of the brand.

Seen at the do were Roohi Jaikishan, Nisha Javeri, Jacqueline Fernandes, Manasi Scott all making a style statement in Jimmy Choo. Also seen enjoying the evening were Roopa & Haresh Fabiani, Pratima & Gaurav Bhatia, Vikas & Gayatri Oberoi, Fahad Samar Simone Singh, Kishore & Kintoo Bajaj Gauri Pohoomull, Vanita Bhandari, Shaheen Abbas,Raghav Sahcar, Masaba Gupta, Neeta & Nishka Lulla, Arzoo Govitrikar, Mandira Bedi, Tanaaz Doshi, Mala Hemnani, Rashmi & Sudhir Behl, Rajesh & Zeba Kohli, Surendra Hiranandani, Kavita Chougule

Villa 39 was transformed into a dazzling and glamorous environment with different visual elements to reflect the mood of the Crystal collection.Bathed in light pink with use of the Crystal Collection Imagery shot by renowned photographer and painter Marilyn Minter created a strong visual identity for the event. Flower in different hues of pink along with crystal strings bedecking the entrance & sporadically placed inside added to ambience & beauty of the décor.

“In celebrating our 15 years I wanted to create a modern glamour that stands for the style and imagination of Jimmy Choo. I was inspired by vintage jewellery to add sparkling and luminous details to iconic Jimmy Choo shapes. But these are not the jeweled shoes of the past and instead show jewels in a modern and edgy way. I have long been a collector and a fan of Marilyn’s work and know that she can capture the essence of my vision”, says Tamara Mellon, Founder and Chief Creative Officer, Jimmy Choo.

About Jimmy Choo
Founded by Tamara Mellon in 1996, the luxury goods company Jimmy Choo was acquired by TowerBrook Capital Partners, the international private equity firm, in February 2007 in a deal which valued the company at £185 million.

With a heritage in luxury footwear, Jimmy Choo today encompasses a complete luxury lifestyle accessory brand with women’s shoes, handbags, small leather goods, sunglasses and eyewear. Its products are available in the growing network of Jimmy Choo freestanding stores as well as in the most prestigious department, specialty and duty free stores worldwide. From its original base in the United Kingdom and United States, the Jimmy Choo store network now encompasses over 100 locations in 32 countries.

In October 2009, Jimmy Choo announced a new licence agreement with Inter ParfumsSA for the creation, development and distribution of fragrances under the Jimmy Choo brand.

The brand is the recipient of the 2008 ‘Designer Brand of the Year’ award from the British Fashion Council, the 2008 ACE award for ‘Brand of the Year’ from the Accessory Council and the 2008 ‘Brand of the Year’ from the 22nd Annual Footwear News Awards in New York and the 2009 Nordstrom ‘Partners In Excellence’ award.

Joshua Schulman, Chief Executive Officer, and Tamara Mellon, Founder and Chief Creative Officer, are in charge of the company’s development which today enjoys the stature of one of the world’s most treasured and prominent luxury brands.