Mumbai (February 20, 2010): Cartoon Network ‘s Ben 10 and POGO ‘s Chhota Bheem, two characters most loved by kids in India lent their support at the Mumbai Car Free Day 2011. Organized by the KBS (Khar, Bandra, Santacruz) residents association at Carter Road, it is a unique initiative to create awareness about the traffic situation in Mumbai and its environmental damage. The event received a great response with thousands of people attending it and was hugely supported by Sunil Dutt’s daughter Priya Dutt and Bollywood’s heart throb John Abraham.
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A host of entertaining activities, performances and games were organized ensuring people had a great fun Sunday! Kids had a gala time and were seen enjoying in the company of their favourite superhero Ben 10 and the loveable Chhota Bheem in the kids’ zone.
ABOUT CARTOON NETWORK
Launched in India in 1995, Turner Broadcasting System, Inc.’s (TBS) Cartoon Network is the number one kids’ entertainment channel in India reaching more than 30 million viewers. Drawing from the world’s largest cartoon library of Warner Bros., MGM and Hanna-Barbera titles, the Network also showcases original series including Ben 10, Ben 10 Alien Force, Ben 10 Ultimate Alien, Generator Rex, Chowder, The Grim Adventures of Billy & Mandy, The Powerpuff Girls and The Marvelous Misadventures of Flapjack. Currently available in English, Hindi, Tamil and Telugu languages, Cartoon Network India is the first international kids’ channel to acquire 30 locally produced animated series. Recognized as the resident kids’ expert with a 360-degree presence through successful on-air and online presence, ground-events, promotional licensing, product licensing, publishing and CD ROMS, Cartoon Network continues to be India’s number one kids channel.
www.cartoonnetworkindia.com is India’s leading destination for kids’ online entertainment attracting close to 7,062,637 unique visitors and each of them spends an average of 19.15 minutes on the website. www.cartoonnetworkindia.com registers a new user to its online community every two minutes. Kids can find the largest selection of cartoon character based games, video on demand, and a community site featuring personalized avatars and message boards. (*Source: Omniture Site Catalyst, January to December, 2010).
