Samantha Prabhu shops at GRT Jewellers for precious platinum jewellery for Akshaya Trithiya

Hyderabad, 26th April, 2013: With the auspicious occasion of Akshaya Trithiya soon approaching, the beautiful South Indian film actress, Samantha Prabhu, visited GRT Jewellers to shop for pure and eternal platinum jewellery. The actress also unveiled GRT Jewellers new range of platinum jewellery available at a starting price range of Rs. 10,000 onwards.

Akshaya Trithiya, one of the four most auspicious days of the Hindu calendar, falls on the 13th of May this year. The word ‘Akshaya’ means ‘never diminishing’ in Sanskrit and the day is believed to bring good luck and success. Platinum is a naturally occurring precious and eternal white metal. From the time that it is mined to the final piece of jewellery it is absolutely white and does not diminish and hence it is considered an ideal gift to celebrate this auspicious occasion.

GRT Jewellers offers a range of precious platinum jewellery for today’s woman for every day wear as well as for special occasions. And for the ones that prefer the spiritual and traditional look; there are beautifully crafted platinum deity pendants. The collection is beautifully crafted and can be worn with both western and traditional attire.

At the event, actress Samantha said, “The platinum jewellery range available at GRT Jewellers is beautiful and elegant and would definitely attract a jewellery connoisseur like me. It is a perfect blend of traditional design in a modern avatar, the kind of designs today’s Indian women seek. I am keen on taking home an exclusively crafted platinum pendant with Goddess Laxmi, the goddess of wealth and prosperity in this eternal metal for the occasion of Akshaya Trithiya.”

Mr. G.R. Ananthapadmanabhan, Managing Director, GRT Jewellers, present at the event said, “The occasion of Akshaya Trithiya is considered to be one of the most auspicious days in the Hindu calendar. For this festive occasion we at GRT Jewellers have launched a new range of platinum jewellery with exclusive designs that have been specially crafted keeping in mind today’s consumer, who is on the lookout for something exclusive and novel. All authentic platinum jewellery comes with a quality assurance card and bears the purity hallmark of ‘Pt 950’ stamped inside the piece that reassures a customer.”

In order to assure consumers of the purity of platinum jewellery, Platinum Guild India Pvt. Ltd. has appointed Underwriters Laboratories (UL Inc, USA) to audit and monitor its Quality Assurance Scheme. Under this scheme, all authentic platinum jewellery in India comes with a Quality Assurance Card and bears the purity hallmark of “Pt 950” stamped inside the piece. This also serves as an assurance of a ‘buy back’ programme.

About GRT Jewellers:

GRT Jewellers is the most trusted Jeweller in Chennai since 1964, associated with the unique ‘RASI’ or good luck charm. It is well known for its traditions and customers trust based on great value for money, superlative quality of gold and warm and courteous service. GRT Jewellers keeps up with tradition and stays ahead of trends in jewellery design by constantly crafting contemporary designs.

GRT Jewellers showcases the largest selection of designs in Gold, Diamonds, and Platinum, Designer Jewellery, Rubies & Emerald jewellery and other precious Gems; with contemporary pieces that are fashionable and easy on the pocket. GRT Jewellers has one of the largest collections of Diamond jewellery in South India. They have been awarded the Best Diamond Showroom in South India by De Beers and also won the best Platinum Retail Store award in India by Platinum Guild International consecutively three times.