Shama Sikander at Miss Malini bash for Cointreau

Mumbai, June 12, 2011 –It’s stylish, unconventional, full of glamour, witty …..Its Cointreau – World’s most famous Orange Liqueur. Made from a perfect balance of bitter and sweet orange peels, Cointreau is best known as being a key ingredient in the most popular cocktails like Margarita, Cosmopolitan, Sidecar, White Lady and Cointreaupolitan, and all set to set summers on fire!

Kicking off with the monsoon’s first ‘Cointreauversial’ party in Mumbai, Cointreau is proud to partner with Malini Agarwal aka MissMalini, one of Mumbai’s most popular voices on Radio and the city’s premiere and best known celebrity blogger. Everything about Malini is ‘Cointreauversial’, her personality, her grace and especially her tell-all, behind the scenes exclusives on MissMalini.com. The party on the 12th of June at Blue Frog will mark a theme night with a gathering of ‘Cointreauversial’ people sipping stylish Cointreau cocktails and grooving the night away. Follow all the glitz and glam live as it happens on Twitter, exclusively @MissMalini including celebrity pictures and quotes. And as always, look out for the full round-up on MissMalini.com!

With the famous ‘Be Cointreauversial’ attitude, best personified by Dita Von Teese, a Burlesque dancer and Global Brand Ambassador for Cointreau, it reflects the idea that Cointreau strives to be a liqueur loved by charismatic and confident women who are able to accept their diverse self and life without being influenced by others. Also, the new ‘hype’titude – ‘Cointreauversial’ is an attitude of being fun, irreverent and elegant, all at once. And Cointreau is doing it with style in India by introducing some ‘Cointreauversial’ women, who are all that and more!!

Mr. Rukn Luthra, Managing Director -Indian Sub-Continent, Rémy Cointreau India, said “We are pleased to bring the concept of ‘Cointreauversial Women’ to India, and Malini Agarwal, rightly personifies the personality of being Cointreauversial. With this innovative concept we aim to build a strong connect with the consumers to adopt Cointreau’s spirit. Our innovative concept surely transcends fashion and trends ”

“I’m very excited to host Mumbai’s first Cointreauversial night at Blue Frog this Sunday night. I love that Cointreau is fun and sexy and our burlesque theme night is going to be just that, with celebrities, my party animal friends and funky hair & make up at the party by b:blunt to boot! I’m a gossip, fashion and nightlife bloggers so my life at work and play is pretty Cointreauversial and I love it! Follow me on @Miss Malini for LIVE updates and check out MissMalini.com for pix and video from the party soon! “quoted Miss Malini

www.facebook.com/cointreauversiallounge
Cointreau is now brought to India exclusively by Sula Selections, which is the import arm of Sula.