Shabana Azmi, Nina Manuel, Suneeta Rao, Sangeeta Bijlani, Mohammed Azaruddin, Madhu Sapre, Bikram Saluja, Rahul Dev were present at JJ Valaya Fall Winter collection of 2008-2009 at HDIL Couture Week on 17th September 2008
Inspiration Note:
Concerned with incidents of exploitation of its subjects, the Ruler of the Kingdom of Valaya has decided to do away with undue confusion created by alien currencies and has proclaimed, via declaration no. 31 2008, that all further trade in his Kingdom will be carried out only in its newly introduced currency, ‘The Valayan Royael’.
It is this spirit, along with the Kingdom’s nomadic royal signature that inspires the JJ Valaya FallWinter collection of 2008-2009. A glorious collection of the finest in womenswear and menswear will herald this new season of luxurious style. A couture line in splendid silks and georgettes, a palate that ranges from ivories to antique jewel tones, craft that remains unrivalled in today’s day and age, all come together to create a unique experience in fashion and elegance. From signature Indian silhouettes to lush evening gowns, from regal menswear to the famed Valaya trousseaux, this is a collection that touches the soul.
About the Kingdom of Valaya:
We are the new royalty…a new Indian Raj that is determined to spread its wings globally. Our world, the Royal Kingdom of Valaya, though exalted, remains deeply associated with culture and our nomadic antecedents. Our evolving look therefore is a curious signature, a fusion that has found widespread acceptance amongst various nationalities because of its inspiring balance between our rich past and our elegantly mad, yet glorious future.
We are truly, luxury personified. We are the vision of our Maverick Maharaja. We are indeed, the futu re of the past.
About JJ Valaya:
One of India’s senior most and best known designers, JJ Valaya was born in the princely state of Rajasthan in India but spent most of his childhood traveling to different parts of the country due to his father’s various postings in the army. The House of Valaya was founded in 1992 by brothers JJValaya arid TJ Singh with the launch of its couture label. Valaya’s creative vision regarding elegance and edgy grandeur together with his brother’s entrepreneurial abilities have been the key factors for the success of Valaya as a luxury brand. The brand today encompasses Couture, Diffusion, Ready-to-wear, Home and a CSR prerogative, The Valaya Magic Foundation (www.valayamagic.com).
A larger than life approach to luxury fashion & Lifestyle has been a signature of this maverick Maharaja! He believes that true style today is meant for those capable of carrying off both, the whimsical and the bold, and that’s precisely the version of sophistrcation fOl,lnd in the Nomadic Royal Valaya woman or man. It is the marriage of the uniqueness of India’s craft and tradition with the energy and the ever-changing nature of contemporary fashion that sets the pace for Valaya.
JJ Valaya’s success in the fashion industry has been recognized by a number of awards including:
The Prix d’ Incitation at the young designers international competition held by the Concours
