Onir’s I AM promotions at Anita Dongre show at LIFW 2011 Day 3

ANITA DONGRE’S TIMELESS COLLECTION DAZZLED ON THE RAMP FOR SUMMER/RESORT 2011 AT LAKMÉ FASHION WEEK. March 13, 2011, Mumbai: With summer and the rising temperature during sultry months, there is only one thing women long for – cool comfortable clothing. Anita Dongre Timeless presented by the designer was a perfect summer line titled “Love and Life” in just cool ecru with tiny discreet hints of rose pink, powder blue and pale yellow.

Mul, a versatile fabric and a favourite of Anita, was created especially from the Fair Trade yarn produced by farmers connected with the Shop for Change movement with which Anita is closely connected with.

Also on display were the beautiful weaves from Benares turned into exquisite traditional silhouettes which gracefully moved from resort bridal wear to holiday cruise line options and festive evening ensembles..

There was grandeur and regal silhouettes as white cotton gowns with tonal embroidery, saris with gotta edged borders, backless cholis, corset gowns with kimono sleeves and diaphanous halter panelled creations floated down the ramp.

Hints of pink appeared for the shaded creations, glittering silver kurtas teamed with loose pajamas or salwars, Angarkhas, lehengas and pretty pink gowns with shimmering bodices, were beautiful visions to behold.

For a more ornate formal look, Anita had silver kurtis, empire line kurtas, one shoulder gowns, brocade cholis, regal silver sherwanis teamed with ghagras, dramatic dupattas and finally a halter collar choli with a stunning pink ornate lehenga which closed the show.

Gowns, lehengas, cholis and saris were shown in perfect harmony on the ramp by Anita Dongre, whose collection will be a hit during the summer season for women who want to make a traditional style statement from dawn to dusk.