Lipton launches Lipton Clear Green purify after that diet guilt indulgence. Mumbai, September 15th, 2009: In order to provide a new edge to the Green Tea market in India, leading packaged tea maker Lipton today, announced the launch of Lipton Clear Green. Lipton has launched its green tea variant in four exciting flavors –Green Tea Jasmine, Green Tea Mint, Green Tea Citrus and Green Tea Pure.
Encased in an attractive green color packaging, the all-new Lipton Clear Green flavors are rich in anti-oxidants and serve as a natural source of anti-oxidants. These will be available in teabags across India in leading grocery stores, supermarkets and retail outlets.
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With the campaign idea of ‘Wipe Your Slate Clean’, Clear Green aims to reach out to its audiences claiming ‘nothing purifies like Clear Green’. Hence, helping them purify and maintain that right moderation and balance in their diets.
Category Head, Beverages, Mr. Arun Srinivas added, “We at Lipton are expanding our product portfolio and targeting the health and wellness market with our latest offering Lipton Clear Green. Rich in antioxidants, Clear Green is positioned to help people who have gorged on their favorite food to overcome their guilt trips by grabbing a cup of Lipton Clear Green that would help them purify.”
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Lipton Clear Green combines green tea’s flavonoids antioxidant goodness, with the purifying effect of water and gives one the chance of starting all over again. Lipton Clear Green helps purify your body with the goodness of natural AOX hence leaving it energized for everyday life. Clear Green aims at removing harmful toxins from one’s body every day thus helping them overcome their diet sins.
So if you’re looking for a drink to help you purify, it’s time for you to discover Lipton Clear Green!
A pack of 10 teabags of Lipton Clear Green Pure is priced at Rs 16* and 20* teabags at Rs 30* where as a pack of 10 tea bags of Lipton Clear Green Mint, Jasmine and Citrus are is priced at Rs 18* each.
