Kitu, Dipannita, Carol at Sahara Samay’s new look launch

Samaya Mumbai brings in a new concept of infotainment to TV. Becomes the first one-stop Mumbai city centric channel
Announces 22 new shows presented by celebrities, focused on the daily lives of Mumbaikars Farooque Shaikh, Jayant Kriplani, Nauheed Cyrusi, Cyrus Sahukar, Sonali Kulkarni, Anurag Kashyap, Kitu Gidwani and Carol Gracias will host local interest programmes

Mumbai 26 Feb 2010: Samay Mumbai, the Sahara India Pariwar’s 24×7 News Channel of Mumbai today unveils its new look. The first Mumbai centric news channel, Sahara Mumbai also announced to bring the new infotainment based concept through 22 shows which will be presented by Celebrities and will be focusing on the daily lives of the people of Mumbai. The shows will be telecasted apart from 24 hours of Hindi and Marathi bulletins and updates. The shows catering to all age segments will be interactive and participative in nature with specific Mumbai centric focus.

The bouquet of shows with the well known faces of Mumbai offers something for everybody. The Samay Mumbai bouquet includes series of talk shows giving voice to topics that are very centric but still untouched, career shows directed towards Mumbai youth, lifestyle shows presenting latest in Mumbai’s lifestyle, health & fitness shows, documentation shows to bring forward the culture and heritage of Mumbai, etc.

Shows like Speak Up Mumbai hosted by Farooque Shaikh, Roots hosted by Jayant Kriplani and U Turn hosted by Vrajesh Hirjee will address the issues and celebrate the spirit of Mumbai and Mumabikar. While shows like Steal hosted by Nauheed Cyrusi, Rags Richeshosted by Anurag Kashyap, Budget Guru hosted by Cyrus Sahukar, Art Beat presented by Sonali Kulkarni, The Golden Age hosted by Kitu Gidwani and Machinist hosted by Ashwin Mushran will provide an in depth view of Mumbai’s lifestyle, its culture and the stories of unlimited success in the city. FYJC, Steal, Yes Vacancy and Machinist focuses on the young generation of the city and their needs. Channel also caters to young college-goers, shoppers, gadget freaks and not to forget, all the food lovers of Mumbai.

The channel will cover news and current affairs of Mumbai extensively and at the same time, will focus on the primary concerns of Mumbaikars, bringing into light the issues ranging from governance, infrastructure and development. The channels will involve the people of the city to communicate, participate and put their points of view across.

The USP of Samay Mumbai is its complete identification with the city of Mumbai.