Lara Dutta Bhupathi visits Bhopal for Lara Dutta -Chhabra 555

Lara Dutta Bhupathi visited Bhopal to celebrate her exclusive collection of sarees and other Indian wear with Chhabra 555. With the festive seasoning beginning, Lara came to the city to interact with the esteemed customers, to share details on the collection that she has designed, talk about her association with Chhabra 555, her idea of style and the thought behind her collection.

The collection launched under the label “Lara Dutta – Chhabra 555” has been specially designed by Lara Dutta as a part of her designer label and includes outfits ranging from traditional Benarasi silks to contemporary net sarees. Every piece has been individually hand crafted keeping in mind the demands of the today’s woman. Subsequently, weavers and karigars of Chhabra 555 have spent laborious time and effort to make these timeless creations. Months have been spent on making sure each piece attains the perfection which has been envisaged.

The collection has been conceived keeping in mind the intention of providing sophisticated elegance at affordable prices. The aspirations of the contemporary woman have been kept in mind while designing this ‘bridal prêt’ line. The colour palette also encapsulates the designer’s muse, with extensive usage of hues of coral, red and midnight blue. The price range of the collection is Rs. 10,000 to Rs. 35,000.”

Speaking about her visit, Lara says “I was very happy with visit to Bhopal for the very 1st time! I had a great time engaging with our customers as it’s very important to know your customers and understand them when providing them with a branded product experience. I am so happy that I could share with them a collection I have designed with the quintessential Indian woman in mind and to be getting their response first hand. The warm welcome and the hospitality extended by the entire Chhabra 555 family, the customers, the media and the attendees at large was just wonderful. All in all, it was a very memorable first visit.”

About Chhabra 555
The genesis of Chhabra 555 dates back to more than half a century. Signifying quality and rich design innovation, its spectacular ethnic fashion creations have made their way into the wardrobes of numerous women across India. Chhabra 555 offers a stunning range of sarees, suits, lehengas and bridal collections through its network of 60 stores spread all across India. Its vision is to become the ambassador of Indian culture by taking Indian ethnic wear for women to every nook and corner of the world.