New Delhi, August 27, 2011: Maxim hosted a night of pomp and show with ARTIC®, Pure Italian Luxury vodka; celebrating the cover girl night at Florian, New Delhi. The evening was followed by high street fashion footwear show by beStylish.com. Bringing together the synergies between the brands, the event was a heady mix of glamour, style and elegance.
Artic® Maxim Cover Girl Night of style and luxury was an extraordinary fashion event – the night started with the unveiling of Maxim’s ‘Best covers of the year’ by Mr. Abhishek Modi, CEO Modi Illva, Mr. Vivek Parikh, Maxim Editor and by the Maxim’s latest cover girl Deepika Padukone. The event was followed by fashion footwear showcase by beStylish.com; where the models walked through the venue showcasing the latest footwear with style and panache.
The party was studded with elite socialites, couturiers, entrepreneurs and designers and continued till wee hours with grooving beats of electrifying numbers. Guests were served exotic cocktails made with Artic® Vodka.
Present at the event Mr. Vivek Parikh, Editor Maxim said, “We are glad to partner with Modi Illva and celebrate our success along with our cover girl Deepika Padukone. With our association with Artic® we aim to bring a fresh outlook to our Maxim consumer by withholding their individuality and originality and adding an essence of luxury and timeless style. We look forward to an exciting association that takes fashion and glamour to another level in India.
On the association Mr. Abhishek Modi, CEO, Modi Illva said, “Artic® Pure Italian luxury vodka has heaved the level of the vodka consumers in India with luxury, style and taste. Our brand believes in celebrating life with style and grace and we are happy to associate with Maxim, as the synergy between the two brands complements each other and brings out the pure essence of life with no pretence. Artic® aims to take fashion to another rank by making it more extravagant, sensuous and flavorful.
Mr. Shailen Amin, CEO beStylish.com said, “We, at beStylish, focus on creating an exciting online shopping experience by bringing in international fashion and luxury brands to India. Our brand believes in celebrating fashion and making a style statement and our association with Maxim and Artic® complements that. Our customers will always have access to the latest footwear styles and designs that are at par with global trends.”
