Nanadana launches Titan “RAGA FLORA” collection

Mumbai, September 16, 2009: Titan today announced the launch of Raga Flora, an exquisite range of watches for women. Renowned Bollywood actress Ms. Nandana Sen in the presence of Mr. Ajoy Chawla, Vice President– Titan & Retail, unveiled these beautiful ornate watches as a perfect accessory for the festive season. Inspired by exotic flowers this collection promises to add sensuality and sparkle to your attire.

Every watch from the collection truly represents the values of beauty, femininity and sensuality and has been crafted elegantly in distinctive flower forms and embellished with crystals.

IRIS: Inspired by the exotic Iris flower, this watch is a delicate mist of Swarovski crystal shimmers, a splash of gold with exquisite and fine detailing in mother-of-pearl dial. Also available in rose gold and steel.

CALLA: is a contemporary bracelet that also tells time. The use of Swarovski crystals and the fine workmanship in the mother of pearl dial is as striking and beautiful as the Calla lily which lends its form to this watch. This watch is available in steel, rose gold and gold.

VIOLA: Dainty and elegant, this rose gold Viola is shimmering with exquisitely placed Swarovski crystals delighting and warming the heart with its burst of light. This watch also comes in steel and gold.

The award winning Titan Design Studio has designed this stunning collection.

Speaking at the launch Mr. Ajoy Chawla, Vice President – Titan said, “Raga Flora collection expresses the desire of every woman today – to adorn, enchant and mesmerize. The Raga Flora collection is a coming together of a feminine insight to adorn with flowers and the global trend of “bling” resulting in a delightfully contemporary form.The highly distinctive and alluring feminine designs is a reiteration of Raga’s promise to be an intimate part of woman’s wardrobe and an expression of her distinct style.”

Ms. Nandana Sen said, “Wearing this watch is making me feel extremely special and indulged. Each Raga Flora watch radiates a special feminine charm making it a perfect accessory for this festive season. I am happy that Titan has given me a great moment to wear it on my wrist”.

The new collection will be supported by a unique and beautiful marketing campaign featuring Nandana Sen and will be aired at the national level throughout the Dussera and Diwali Season. The story of the TV Commercial is woven around the insight of flowers being an integral part of a woman’s sensuality and how Raga Flora sparks a moment of intimacy between the man and the woman.

Raga Flora has a total of eleven distinct styles in fifty six models. Priced between Rs. 1,750/- to Rs. 8,500/-, the collection will be available at all World of Titan showrooms, large format stores and multi-brand outlets across the country.