Shoaib Akhtar, Amrita Raichand at the launch of Signature Collection of Earth 21

Shoaib Akhtar, Amrita Raichand, Amy Billimoria, Avinash Wadhawan, Bhagyashree, Munisha Khatwani, Sandip Soparkar, Parvez Damania, Gurpreet Kaur Chadha, Phalguni Pathak at the launch of Signature Collection of Earth 21 in Kurla Phoenix on 26th April 2014. Legendary icon Shoaib Akhtar as the global Eco ambassador walking the ramp by Amy Billimoria ‘s “Earth 21” – A unique worldwide launch of Signature Collection of Earth 21 by globally acclaimed Couturier and Environmentalist Amy Billimoria.

A unique worldwide launch of Signature Collection of “Earth 21” by globally acclaimed Couturier and Environmentalist Amy Billimoria witnessed Support and participation from celebrities and activists from over 200 countries joining hands in the launch event,with legendary icon Shoaib Akhtar as the global Eco ambassador walking the ramp for Earth 21.

Legendary Icon Shoaib Akhtar as the global Eco ambassador for initiative “Earth 21” & for the first time ever walked the ramp for the acclaimed Designer Amy Billimoria wearing a linen jacket teamed with denims & a shirt. The show was ably supported by actor chef Amrita Raichand at one of Mumbai’s largest premium lifestyle shopping malls, Phoenix Market City kurla

Band InDiva specially performed Earth Anthem as the opening act. Band INDIVA consisting of Merlin D’souza, Vivienne Pocha, Hamsika Iyer, and Shruti Bhave performing live flaunting resort wear attire designed by Amy using stretch cotton blends in ethereal whites to create a BoHo chic look!

Shoaib Akhtar along with Amy Billimoria pledged to plant a little sapling & nurture it till it grows into a tree.

Amy Billimoria exclaims, “Every little step contributes to the bigger picture.”

Choreographed by Utsav Dholakia rest supporting the cause were Anup Jalota, Bhagyashree, Sandip Soparkar, Avinash Wadhwan, Farzad Billimoria, Roshni and Parvez Damania, Nazneen Bedi, Champak Jain, Bob Bhrahmbhatt, Falguni Pathak, Gurpreet Kaur Chadha, Bulbeer Gandhi, Munisha Khatwani etc

The unique initiative saw the top models of the glitterati at the launch; Sucheta Sharma James, Diandra Soares, Kavita Kharayat, Shamita Singha, Mashoom Singha & Shanaya Tuli.

Giving it back to Mother Earth! Shoaib Akhtar supports Amy Billimoria’s Initiative Earth 21 Project!

Couturier & an EcoFashion supporter Amy Billimoria, this Earth Day launching her collection

The collection is a prêt range of co-ordinates which includes fluid palazzo pants, crop tops, draper tops with variating length, very funky and cool summer couture inspired by the true elements of nature, the various aspects of mother earth, and the color palette is vast and arid included fern greens, burnt roses with a tinge of yellow and gold.

Amrita Raichand

Supporting the cause in a big way is legendary cricketer & fastest bowler in the world Shoaib Akhtar who will be seen sporting an attire specially designed using eco friendly fabrics promoting the cause. Amy talks about her design for the cricketer, “It’s a linen jacket teamed with denims & a shirt. The styling is very contemporary and Young!”

Amy Billimoria adds, “Earth 21 is a unique EcoArtFashion initiative closest to my heart. It’s a unique fashion concept wherein Ecofriendly & bamboo fiber blends have been used to create classic styles & with the sale of every outfit I take a pledge to plant little sapling and nurture it till It grows into a tree…it’s a small step to save the planet & I hope we can make a difference.”

Shoaib Akhtar exclaimed, “Really, it all began with Earth Day and the ability to have a grassroots movement that demanded that we keep people safe while we continue to grow the economy. Having said this, I am overwhelmed on being approached to be the brand ambassador of this fantastic initiative by Amy Billimoria ably supported by Amrita Raichand. “

The legendary Shoaib Akhtar cricketer adds, “I hereby pledge to plant a sapling & nurture it till it becomes a tree. I proudly present my association with Earth 21 & I believe this is a step towards bringing a change. We do not inherit the earth from our ancestors; we borrow it from our children.”

Amrita Raichand as the co-host of the show exclaims, “Earth 21…my friend & designer Amy Billimoria’s initiative is very close to my heart. I always wanted to work towards better environment for our children, our future & couldn’t have asked for a better opportunity for the same.”

The core essence of Earth 21 lies in the idea that with every outfit sold in this line Amy will donate a tree to mother earth, “Every little step contributes to the bigger picture.”

Merlin D’souza from Band Indiva exclaims, “Earth Anthem for celebrating Amy’s designs Earth 21 has been infused with world music – Color that reflects Amy’s consciousness for the preservation of nature. Our music too sings and speaks of our personalities that infuse and evoke the very essentials and elements of Nature.”