The only topic of discussion aaj kal is nothing but Love Aaj Kal. Whether it is the film’s lead cast—Saif Ali Khan and Deepika Padukone—or its music or the costumes that the stars have worn in the film, there’s tremendous hype surrounding it. So much so that at an event held at Juhu Shopper’s Stop a huge crowd had gathered. They all wanted to have a dekko of Saif Ali Khan who was expected to arrive there to promote the film! The clothes that Saif and Deepika have worn
in the film were put up for sale.
The costumes vanished from shelf within minutes.The marketing team of Shopper’s Stop never expected this kind of response from fans. A source from the marketing team said, “What appealed to the people was that they could relate to Saif and Deepika’s costumes in the film. They are as casual as the common man wearing it on the street. Plus they are absolutely affordable. No wonder they got sold like hot pakodas on a rainy day.â€
