Fashion show in Tamil Nadu to promote handloom outfits

In order to promote handloom and khadi products, a fashion show will be held in Tamil Nadu. Models will be wearing high-quality, finely woven cotton and silk saris, churidars, etc. and walk the ramp. The show is being held to promote awareness among the youth about the comfort level that handloom cloth provides. The show hopes to boost handloom sales and create a whole new market for those products.