Spark Mobiles, part of UAE based Spark Group of Companies announced their foray into the Indian market while also appointing multi-lingual actor R. Madhavan as the official brand ambassador for its new range of mobile handsets which will be launched before the end of calendar year 2009 in India. Targeted for the Indian consumers, the handsets will be aimed at consumers across all segments.
Ms. Elaine Ester Roach, Chairperson, Spark Group of Companies, said,
“We have a strong base and a respectable market share in the United Arab Emirates, and are now eying India as an important potential market for our growth strategy. We have a demonstrable past of challenging established brands, and are confident our handsets would be a hit amongst Indian audiences. We are launching Indestructible mobiles for Indestructible Indians”.
Popular Multi-lingual Indian actor, Mr. R. Madhavan said,
“Whatever I have heard so far and during my earlier discussions with Ms. Elaine, I have no doubt that Spark Mobile phones will be a roaring success in India and globally. The single most important fact that convinced me to endorse this product was the amount of research and development that has gone into the making of the phones and of course Ms. Elaine’s infectious enthusiasm”.
“It is indeed an Indestructible Mobile for the Indestructible Indian as described earlier by Ms. Elaine. This is an additional aspect that compelled me to be associated with the brand. The unique features that the mobile has will have every Indian aspiring to own a Spark mobile. I will be involved in all the marketing communications activities of Spark and also play a role as decided mutually in their Corporate Social Responsibility programs in India”.
Spark Mobile phones are virtually indestructible under demanding conditions. It is water proof and not merely water resistant. It is shock proof and its toughness has been tested by four wheel drive over. What’s more, all Spark mobile handsets will have a One Month battery standby time. If that’s not enough, the battery would be manually re-chargeable. This in addition to high end multimedia, web and advanced music features.