Revel in the splendour and grandeur of the Legend of the Pink Flamingo!
Celebrated designer Anita Dongre takes her signature design aesthetic forward with the launch of an exquisite handcrafted jewellery line- ‘Pinkcity’, produced by Pradeep Jethani of Jet Gems, Mumbai “Pinkcity” is reminiscent of the elegance, charm and grandeur of the royal Mughal era. Unveiling the Nayantara and Anshumat Collection- a rare collection of gold jewellery designed using highly skilled traditional Rajasthani craftsmanship, Meenakari and Jadau- each piece is singularly handcrafted from pure gold and precious stones in intricate designs – a must have for every bridal trousseau!
Capturing regal splendor in all its glory Pinkcity unfolds the legend of the Pink Flamingo- a legend regaling the romanticism and dreams of a young beautiful princess in search of love. On being told that she would find her true love only when a pink flamingo arrives, the yearning princess resplendent in pink would wait for the mystical pink flamingo on her terrace on moonlit nights! One day she discovered a pink feather on her pillow and on looking into the garden she saw a magnificent pink flamingo by the pond and beyond it, her prince on a horse !
Pinkcity truly is a metaphor for love and commitment, traditional craftsmanship and impeccable design aesthetics. Conjuring a perfect balance between traditional opulence and new age effervescence this celestial collection transcends all occasions and celebrates the spirit of new age Indian men and women!
The Pinkcity collection for men and women is accentuated with the sparkle of diamonds and the gleam of gemstones taking form in jhumkas, multi strand polki necklaces, bangles and cuffs set in 18k and 22k gold offering veritable pieces to the discerning connoisseur!
The Anshumat Collection represents an eclectic jewellery collection created by an Indian designer to cater to the sophisticated style sensibilities of a contemporary Indian man. Comprising of intricately designed jadau and jaali work inspired buttons and cufflinks sculpted in 22k gold and adorned in au courant hues – the collection lends a regal aura to a well fitted kurta, sherwani or a classy bandhgala.
Commenting on the launch of Pinkcity, Anita Dongre said, “Pinkcity is a natural extension of our fashion line and jewellery forms an integral part of the wedding trousseau. Resonating with the legend of the Pink Flamingo and its underlying romanticism, the collection is all about revisiting traditional crafts of Rajasthan and celebrating it with the vibrancy of current trends, thereby offering to an ever evolving Indian woman and man who whilst being the pallbearers of modernism never compromise on their core values and tradition.
Jet Gems was a natural choice for us to partner with for Pinkcity given Pradeep Jethani’s unparalleled expertise in crafting intricate bespoke jewellery. For him beauty is in perfection and precision, which is in complete harmony with our brand philosophy!”
Talking about the association with Anita Dongre on Pinkcity, Mr Pradeep Jethani of Jet Gems said, “We are delighted to be a part of Pinkcity and combine our signature craftsmanship and attention to detail with Anita’s impeccable design aesthetic to create something as elegant and timeless as the Nayantara and Anshumat Collection- the first splendid offing from Pinkcity”
Lightweight and versatile, Pinkcity is a romantic whimsical journey- right from the timeless pieces of art to the beautiful pink and gold box packaging, inscribed with the legend of the Pink Flamingo- the jewellery will find its way from your trousseau and into your heart- where the legend lives on!!
