March 9, 2010 (Sampurn Wire): Gone are those days when filmmakers and technicians used to decide a film’s output before sending prints to theatres. Now, the theatre operators themselves have picked the new-hat task of editing scenes. In recent times, many films have become a success due to theatre operators deleting and reediting certain sequences, witnessing the audiences’ feedback after a couple of shows on first day of release.
It’s worth mentioning that Shankar’s production ‘Eeram’ had a mediocre opening and consequently, once the duration was trimmed, the feedback gradually exceeded everyone’s expectations. On par, Selvaraghavan’s ‘Aayirathil Oruvan’ made it bigger on charts as nearly 30 mins of bold sequences in second half were completely deleted by the operators. Of course, these sequences were completely inappropriate for kids as they involved lots of obscenity and violence.
Now, taking a step ahead, the operators have started analyzing audiences’ psychology. As the audiences in theatres of Chennai outskirts and down south districts couldn’t accept tragic climax of ‘Vinnaithandi Varuvaaya’, the theatre operators have become saviors of the hour.
They have somehow managed to reedit certain sequences to depict a happy ending with the reunification of Silambarasan and Trisha. By nature, the teen groups in school, who’ve decided to watch the film after examinations will be brimmed with surprises and it would result in drawing more crowds for summer vacation.
