Launch a special application for popular social networking sites to give users an opportunity to meet Shahrukh Khan at their reunion
Mumbai, February 12th, 2009: Lost touch with some of your old friends? Wonder how you can re-connect with ALL of them? Hungama Digital Media Entertainment Pvt. Ltd. (Hungama) has taken the concept of social networking to the next level by giving you an exciting reason to connect and rekindle old friendship over the popular social networking sites on the internet. Just like the old friends from upcoming Shahrukh Khan’s upcoming film Billu come together, now even you can connect with old friends using the Billu ‘Dosti Ke Rang, Shahrukh Ke Sang’ application and recreate your old gang from school, college or even your old coaching classes. One lucky gang planning a reunion using this application will have the superstar Shahrukh Khan attend the reunion in person, to make it magical.
Hungama, the digital mobile entertainment company is creating a collision of the film world of Billu and the digital world of social networks. Just like the film Billu is about two worlds coming together to create special moments between two great friends, Hungama Digital has created an application to help create a special reunion between you and your old friends over the web. Once you download the Billu ‘Dosti Ke Rang, Shahrukh Ke Sang’ application, you can create a group photograph of your gang with pictures that you upload, or from your social network profile. Shahrukh Khan will be a part of this gang in the centre of the picture. Each picture will be signed by the superstar. The application also allows you to interact on a designated message board with your gang. Furthermore, the Badshah of Bollywood will pick one lucky gang himself and attend their actual reunion hosted by Hungama Digital.
Neeraj Roy, Managing Director and CEO, Hungama Digital Media Entertainment Pvt. Ltd, said, “With the film Billu, Hungama has taken the theme of the movie and created a relevant product for the digital platform. The application ‘Dosti Ke Rang, Shahrukh Ke Sang’ brings alive the theme of the film on social networking sites, which – in a manner of speaking – are catalysts in reconnecting old friends. Today, digital marketing has moved beyond just movie websites & blogs, to using the medium to get a connect with the stars and movie concepts.” Hungama has also developed four other products as part of the digital promotion for Billu for the digital and mobile space.
As internet and broadband penetration grows, Indians are accessing the internet for everything, from movie reviews to information gathering, listening to music to downloading content. Bollywoodhungama.com is one such digital destination, which is the most credible and up to date website for Bollywood fanatics across the world.
Users from India are also logging on to various social networking sites to connect with friends. India ranks in the top ten across the world in terms of registered users on these sites.
