SAB, India’s only family comedy entertainment channel continues its exciting growth story leaving its competitors Star one and Sahara one way behind. It has achieved a record high of 83 GRPs, as per the latest TAM data.
Shows on SAB now have some of the biggest names of Indian television including Smriti Irani, Shekhar Suman, Jaspal Bhatti, Juhi Parmar, Tiku Talsaniya, Ali Asgar to name just a few. Taarak Mehta ka Ooltah Chasmah, India’s No.1 comedy show recently finished 200 episodes. The ratings and love for the show continue to soar week after week.
Commenting on this achievement, Anooj Kapoor, Business Head, SAB TV stated, “Our steady growth to these levels have come from our strategy of offering light hearted shows that the entire family can sit and enjoy together. In our efforts of doing so, we have never tried to offer me-too programs, rather we have always tried offering new flavors of comedies to our audience and we assure them all that we will continue to entertain them with our new initiatives.â€
