Is Hrithik insecure of Shah Rukh’s item song in Krazzy 4?

The news which is heating Bollywood now is that Hrithik along with the Roshans are having a rift with King Khan, which seemed not quite impossible. After all, in a typical Roshan production without importance of Hrithik doesn’t really look feasible. So when the Hrithik’s number has been given the end credits while Shah Rukh’s number gets place in the movie sound hard to believe. Dad Roshan tried to remove any layers of suspicion that had fallen on the relationship between Bollywood’s King Khan and the Roshans.

While the close friends of both sides are sure that there is absolutely no rift between them, Rakesh Roshan stated that to take Shah Rukh for the item song was Hrithik’s idea so it is clear that he is not insecure about it. Hrithik had explained to Shah Rukh about the situation and had also old him that as he was unable to perform because of a knee injury but would be giving in his version of the song to be played for promotional purposes. So, why media is so hell bent on creating the rift? Or is it a publicity gimmick? Only time would tell.