January 31, 2011 : Sunny Deol has been in Bollywood since almost last three decades but he has learnt the benefit of promotion of a film only after the release of his last movie Yamla Pagla Deewana, which starred his dad veteran actor Dharmendra and his brother Bobby Deol.
The 54-year old action hero has learned the trick of promoting films and how it helps in the success of a movie after they did huge promotional activities for Yamla Pagla Deewana. He never knew that marketing could do wonder a film. Now, sunny knows that marketing and promotions are integral parts of film production.
Yamla Pagla Deewana started with a stunning response at the Box Office and earned a net amount of Rs. 240 million during the first weekend in India alone. The actor is a relieved man these days as his home production was a grand success at the Box Office.
Speaking about this latest realization, Sunny said that he failed to realize the importance of promotion and marketing during all these years. The actor termed promotion as the tail of the elephant (movie). He said for the success, both the tail and the elephant have to pass through the door.
Sunny said that his last movie Right Ya Wrong could not do well at the Box Office because of lack of proper promotion.
In the meantime, the action man is planning to return to his genre ‘action’ in the coming days. However, he is waiting for a different and unique project, which will present him quite differently from any of his earlier movies. The fans of the actor would also love to see him return to his action avatar again.
