Actress Gwyneth Paltrow is heading to the small screen to team up with music producer and rapper Will.i.am for a new reality show.
The 43-year-old, who has her own lifestyle brand, Goop, and the Black Eyed Peas star will be joined by entrepreneur Gary Vaynerchuk on “Planet of the Apps”, a new series co-produced by Propogate and Apple that will see the trio serve as mentors and advisors to app developers, reports mirror.co.uk.
Executive producers Ben Silverman and Howard T. Owens said in a statement: “We are thrilled to collaborate with Gwyneth, Gary and Will.i.am on ‘Planet of the Apps’.
Paltrow hopes she and her co-advisors can put their expertise to good use on the show.
“Developing and launching a business based on your own original idea can be exhilarating, but intimidating,” she said.
“This is a great opportunity to be a part of a series that lets us use our experiences to help app developers break through and create viable businesses that will impact peoples’ lives,” she added.