Keeping in tune with their family bonding exercise and their tag line Kuch Meetha Ho Jaaye, Cadbury has now signed on none other than famous gal Aishwarya Sakhuja aka ‘Toasty’ of Saas Bina Sasural fame, as the new girl for their upcoming ad campaigns.
Aishwarya who is being loved by young and old alike, for her portrayal of the sweet and understanding bahu, seemed to the be the most apt choice for Cadbury to continue with their campaign where getting the family together is being highlighted. Every good marketer knows that to reach out to the target audience one requires a celebrity face with whom the target audience can relate to & celebrities ensure attention of the target group by breaking the clutter of advertisements and making the ad and the brand more noticeable. So here is one company who realised that celebrities with the right brand value are needed and the obvious choice seemed only fair and thus came in Aishwarya Sakhuja.
