Sony launches ‘Super wide shot Supermodel’ Campaign for Cyber-shot Range with Deepika Padukone as Brand Ambassador Combining the prowess of style and function, Cyber-shot cameras are the new-gen ‘Super model’ . Wednesday, April 7, 2010: Sony India today announced the launch of its Cyber-shot ‘Super wide shot Supermodel Campaign’ and introduced Deepika Padukone as the Brand Ambassador for the category. Great synergy will be witnessed between Deepika Padukone and Cyber-shot cameras as both are like ‘Super models’ being cool, dynamic and highly fashionable.
Hence, the campaign has been named ‘Super wide shot Supermodel’ campaign. The cameras have been equipped with a unique feature that is Sweep Panorama which can sweep you with its ability to take breathtaking images with never before ease. With “Sweep Panorama’, you can capture ultra-wide pictures with a huge field view of up to 270 degrees. The time is just appropriate for Deepika Padukone’s association with Sony Cyber-shot range as Sony’s cameras are making their presence felt in the Indian Market. The year-long contract will see the ace actress promote the ultra cool & trendy range of Cyber-shot cameras.
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Mr. Masaru Tamagawa, Managing Director, Sony India, said, “We are aiming to uphold our No 1 position in the Digital still camera category, with a target market share of 45 percent by the end of Financial Year 2010. To achieve this, we have introduced a complete new range of Cyber-shot cameras. The new cameras effortlessly blend technology with style and give consumers the best photo-imaging experience ever.” He added, “We were looking for a Brand Ambassador whose personality could mirror this experience and give it a materialistic form. Deepika is a free spirited, bubbly, young girl who at the same time is extremely talented and a professional. The association seemed obvious with so many common factors between Cyber-shot and Deepika which appeal to the youth instantly.”
Speaking on the occasion, Deepika Padukone said, “It is a matter of great pride for me to be associated with a cult brand like Sony. Cyber-shot comes in ultra cool, stylish design and classy colours, which is a perfect match to my personality. I am totally enthralled by the technologically superior features. With ‘Sweep Panorama’, I can easily capture breathtaking panoramic scenes with just one sweep of the camera. I eagerly look forward to make a positive contribution to the brand imagery of Cyber-shot cameras and fulfill the expectations from this association”.
Sony will make an investment of Rs 50 crores towards marketing activities with Deepika Padukone which will include Television commercials, print campaigns, outdoor and shop-front display.
About Sweep Panorama: With the Sweep Panorama technology, the camera can continuously shoot at a high speed, and then seamlessly stitch the images together with automatic position adjustment to create one stunning panoramic image in as fast as 3 seconds. Available in wide and ultra-wide options, the camera can take panoramic shots of up to 270 degrees.
About Sony India Pvt. Ltd.
Sony India is one of the most recognized consumer electronics brand in the country, with a reputation for new age technology, digital concepts and excellent after sales service. In India, Sony has its footprint across all major towns and cities in the country through a distribution network comprising of over 5000 dealers and distributors, 240 exclusive Sony outlets and 19 direct branch locations. Sony India also has a strong service presence across the country with 20 company owned, 190 authorized service centers and 16 exclusive demonstration centers.
