June 9, 2010 (Sampurn Wire): Czarina of Bollywood, Kareena Kapoor, was awarded “The Best Celebrity Endorser” at the Quick Heal NDTV Tech Life Awards – the country’s most credible awards that honors the best in the field of Gadgets and Gizmos.
The award was conferred on the gorgeous Kareena Kapoor for her brand Sony Vaio after a meticulous process wherein an eminent jury panel, comprising the best technology and gadget experts of the country stringently shortlisted entries.
Kareena Kapoor who made headlines for her size-zero figure was signed on as the face of the Japanese electronics giant Sony Corp’s ultra-thin laptops Sony Vaio X in the latter half of 2009 and the campaign has been a hit ever since.
Shot in a tube, the television commercial shows Kareena Kapoor carrying the Vaio X, while the commuters envy the size of the laptop, as well as of its owner. The ad is targeted at the young working population, which demands efficiency, portability, easy usability and luxury.
On the occasion of Sony signing on their first ever brand ambassador said Maneesh Rangra, executive business director, JWT said “Sony’s products are celebrities in themselves. But this time, the qualities of Vaio X that is slim, stylish and sexy, are also synonymous with Kareena Kapoor, which led us to choose her as the brand ambassador for this product range”
-Sampurn Wire
