Emraan Hashmi has done it again. Along with Bhatt brothers, he now has second straight hit in a row in the form of RAAZ – THE MYSTERY CONTINUES. After JANNAT, a lot was riding on this horror flick by Mohit Suri since a second straight success was much required for Emraan to completely establish himself in the top league.
He has done that now with RAAZ – THE MYSTERY CONTINUES which has taken a much better opening than even CHANDNI CHOWK TO CHINA. While the Akshay Kumar starrer netted around 26 crores from it’s first week run, RAAZ – THE MYSYERY CONTINUES has brought home close to 20 crores at a much lesser print count.
Says an elated Emraan Hashmi, “The film’s success indeed means a lot to me. Horror is not a safe genre but still all of us associated with the film took this risk and gave it our all to ensure that audience gets it’s ‘paisa-vasool’ moments.”
The film now stands as the biggest opener ever for Emraan Hashmi who last year saw JANNAT seeing a 15 crore opening week. That record has been broken by RAAZ – THE MYSTERY CONTINUES and it has to be seen how far does the film go from here on.
Says Mukesh Bhatt, “No one and nothing can stop a great product from doing its magic on the audience. All the audience care about is whether the film appeals to their sensibilities and is entertaining at the same time. RAAZ – THE MYSTERY CONTINUES did just that and the figures speak for themselves.”
Adds Mahesh Bhatt, “Vishesh Films has produced close to 50 films and many of them have been landmark films in terms of box office collections. But RAAZ – THE MYSTERY CONTINUES has surpassed all of them.” As per the makers, the film has done well even in overseas, especially Dubai, where the response has been overwhelming with the film boasting of good numbers.
This makes RAAZ – THE MYSTERY CONTINUES, the expensive horror film in Bollywood history, as the biggest money spinner in the horror genre as well. First hit of 2009, the success of the film has proven that good content has the power to appeal across strata, both demographically as well as geographically. No wonder the producers of the film SONY BMG and Vishesh Films are on the seventh heaven.
Comments Shridhar Subramaniam, MD of SONY BMG, presenters of the film, on the film’s opening. “It’s a very special moment for SONY BMG, since the very first film we have co-produced has made history. Our association with Vishesh Films started with a bang with the music of ‘Jannat’, and with RTMC we have taken it to a new height. This shows how effective is the combination of Vishesh Film’s creative and production expertise and SONY BMG’s path-breaking marketing.”
By Joginder Tuteja
