Shah Rukh Khan and son Aryan Khan are collaborating on a new venture – a luxury streetwear brand. Aryan directed a teaser video, released on Instagram, featuring his father SRK.
The teaser shows a hand striking off the word timeless on a blackboard, followed by a paintbrush falling on the floor and then showing just the eyes of Shah Rukh Khan as the brand’s name gets introduced.
Aryan Khan’s business venture with friends Leti Blagoeva and Bunty Singh, will be sold through a limited edition capsule via their web store. This is Aryan’s second business venture, with the first being a premium vodka brand.
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Aryan Khan is also set to make his debut as a producer, writer, and showrunner under Red Chillies banner for a project that will be produced by the production house.
Aryan took to Instagram to announce the arrival of the brand and tease the release of the video, writing, “ABCDEFGHIJKLMNOPQRSTUVW_YZ X will be here in 24 hours…Follow @dyavol.x for exclusive content.” The complete video will be released soon.
Shah Rukh Khan, also known as the King of Bollywood, has been a prominent figure in the Indian film industry for over two decades. With this collaboration with his son Aryan, the duo is all set to make their mark in the fashion industry.
