January 31, 2011 : The season of World Cup and Indian Premiere League is coming as a blessing for the small and medium budget films, say the industry experts. The big banner houses usually avoid any release during this time so small and medium films will reap the benefit.
World Cup series will end on 2nd April and then IPL will continue till the end of May. So, Akshay Kumar, Hrithik Roshan and all the Khans of Bollywood will avoid release of their films during this time period. They don’t want their films to clash with the matches. This offers great opportunity to small and medium budget films to release without much competition from big banners.
Tanuj Garg, CEO of Balaji Motion Pictures says that during IPL season nothing big happens in the entertainment space so the audience would go for the mid-sized films with high concept.
During this time, Balaji Telefilms will release its films like Ragini MMS on May 12 and Shorr on April 28.
Trade pundit Amod Mehra says that small films that earn critical acclaim, manages to get good price for their satellite rights. Actor Vinay Pathak, whose movie Bheja Fry 2 will be hitting theaters during this period, says that audience must have a choice of entertainment during the matches.
