Soha Ali Khan to host ‘Godrej Khelo Jeeto Jiyo’

Soha Ali Khan to debut on television as host of India’s first branded lifestyle reality game show. Godrej Khelo Jeeto Jiyo to air on the Star Network on June 29th. Delhi, June 08, 2009: Soha Ali Khan is all set to make her television debut as the host of India’s first branded lifestyle reality game show – Godrej Khelo Jeeto Jiyo. A brand ambassador for Ambipur, a leading air care brand from the Godrej stable, Soha will now be seen as the host of Godrej Khelo Jeeto Jiyo. Produced by Big Synergy, the show will hit TV screens on June 29th – Monday to Friday on STAR Plus (7 – 7. 30 p.m.), STAR One (8 – 8. 30 p.m.) and STAR Utsav (10 – 10.30 p.m.)

Soha’s connect with consumers of the Godrej brand franchise and her growing popularity as a result of effective performances in landmark movies like Rang De Basanti and Mumbai Meri Jaan was a key factor in her selection as the host. Godrej Khelo Jeeto Jiyo allows consumers who aspire to a better and brighter lifestyle, to team up with a relative/friend to play a series of innovatively conceptualized games in a home-styled setting. The grand prize is a fully furnished ‘Godrej Brighter Home’ from Godrej Properties.

Extremely upbeat about her new role as the host of Godrej Khelo Jeeto Jeeyo, Soha said, “I am proud to be associated with Godrej. Godrej Khelo Jeeto Jiyo is an innovative and exciting show format. I am eager to see the audience’s reaction to my role as a reality game show host. It is a pioneering concept and gives me the opportunity to connect with an audience that is representative of a modern, vibrant India. “

Tanya Dubash, Executive Director and President (Marketing), Godrej, said, “We are delighted to have Soha as the host of Godrej Khelo Jeeto Jiyo. Soha is the brand ambassador of our leading brand Ambipur, and her popularity and appeal match the show’s concept. For the 400 million+ Indians who look to Godrej for products that are markers of a better lifestyle, this is likely to prove a winning combination.”

Keertan Adyanthaya, STAR Plus GM & EVP said, “Godrej Khelo Jeeto Jiyo is a combination of excellent production values and a superior programming concept, targeted at a wide audience reach of three of STAR Network’s channels – STAR Plus, STAR One & STAR Utsav. The key essence of this show is its ability to draw viewers in, engage them and most importantly, entertain them. Soha Ali Khan’s remarkable poise and talent made her the perfect choice as the host. Her wit, charm, energy and style, coupled with the innovative format of the show will come together to give audiences an extraordinary television viewing experience.”

Big Synergy CMD, Siddhartha Basu, said, “Soha brings a sparkle to the show with her intelligence, liveliness and warmth. She has what it takes to be a good host – she’s expressive, articulate, has a smart, multi-processing mind, an open attitude, and an ability to think on her feet. Viewers can look forward to a fresh, attractive, and engaging host on TV.”

Contestants will also win a wide range of Godrej lifestyle products as they move forward in various stages of the contest. Godrej Khelo Jeeto Jiyo promises to have exciting elements like surprise winners, interactive on the spot participation, top celebrity couple competitions during the course of various episodes that will leave audiences engaged and enthralled.

Consumers can enter the show by purchasing any Godrej product and sending a SMS with the value and barcode number of the product. The contest will be advertised across media and at retail touch points. Godrej Khelo Jeeto Jiyo will be promoted through a pre-show 360 degree activation/ consumer engagement campaign across television, mobile and on ground activities.

Tune-in to Godrej Khelo Jeeto Jiyo from June 29th onwards – Monday to Friday on STAR Plus (7 – 7. 30 p.m.), STAR One (8 – 8. 30 p.m.) and STAR Utsav (10 – 10.30 p.m.)