Now, for the over-hyped Tashan, advertisements never seem to end. Going to heights of marketing, the Mumbai Dabbawalas not only wore specially designed bright colored T-shirts and brought in dabbas with Tashan stickers on it. Each box also had a complimentary paan attached to it.
The whole Tashan team Anil Kapoor, Saif Ali Khan & Kareena Kapoor also appeared at Indian Premiere League’s ‘Mumbai Indians’ as part of the movie’s promotion. Yash Raj Films hopes to catch men at their lunch tables and add some style to the simple lunch time. Now, whether this stunt works or not who knows, we already know how the film is faring at the box office. Just hope that all love’s labor is not lost!