May 28, 2010 (Sampurn Wire): The tremendous hype of ‘Kites’ over the last three years has ensured that no film can even dreamt of coming close to it. It’s no wonder, therefore, that there is not a single notable Bollywood release taking place this week.
In any case, it is a much better situation to have no releases at all than to have 5-6 inconsequential films arriving, eating up 10-12 shows at an average on a single day and resulting in precious wastage of multiplex administration cost due to zero audience.
No release means that films like Housefull and Badmaash Company will benefit the most. With multiplexes not quite expected to play Kites at the same number of shows as last week, there are empty spaces waiting to be filled. This would mean that he show count of Housefull and Badmaash Company, will increase all over again, bringing in additional moolah.
As of now, Housefull has crossed the 75 crores mark and an extended run like this only makes its chances of touching the 80 crore mark brighter. Of course, it will have to hold on extremely well in weeks that follow because there is going to be a very strong competition next week in the form of Rajneeti.
On the other hand, Shahid Kapoor would have yet another film of his enjoying persistent business, just as was the case in Vivah and Jab We Met. With more than 30 crores in its kitty already, Badmaash Company would be aiming for 35 crores as the final milestone. One thing is for sure that the downfall of Kites has only added a few crores to the eventual total for these ventures by Sajid Nadiadwala and Yash Raj Films.
-Rudhir Burman/ Sampurn Wire
