Yakult announces Bollywood superstar Kajol as its brand ambassador

Mumbai, August 4th 2009: Global probiotic leader, Yakult Danone India (P) Ltd. today announced Bollywood actress and superstar Kajol Devgan as its brand ambassador for promoting its probiotic health drink Yakult in the Indian market.

Speaking on her association with Yakult, Kajol said, “ Yakult is a brand that celebrates health. I have seen it in grocery stores across the globe and I am happy to see Yakult is now available in India. This product is known to improve digestion and build immunity. Today’s lifestyle demands a lot out of people; hence Yakult can go a long way in providing the needed protection. Being a mother and a wife, for me my family comes first making me conscious of their healthcare needs. I would recommend that all of us include Yakult in our daily diet.”

Speaking on the occasion, Mr Kiyoshi Oike, Managing Director, Yakult Danone India said “Yakult is the world’s No 1 probiotic health drink for the entire family, and Kajol brings to life the values of our brand – which is health and happiness for all. This association is a natural fit with the qualities of our brand, a caring mother and a loving wife who understands the health needs of her family well. Kajol’s universal appeal extends to all age groups and we believe that her association with Yakult will help in reinforcing the attributes and philosophy of the brand”

Yakult’s unique Lactobacillus casei strain Shirota (friendly bacteria) have been proven to reach the intestines alive in sufficient numbers, helping to top up levels of essential bacteria. Yakult’s bacteria support the work of ‘good’ bacteria and help to discourage the growth of harmful bacteria. Good bacteria in the body help build a strong immune system, protecting against diseases. Yakult can be enjoyed by everyone, young or old, as part of a healthy balanced diet everyday.

Yakult encourages healthy living by promoting probiotic products across the globe. 28 million people in 32 countries drink Yakult everyday and the company invests heavily in ongoing research in the area of probiotics and gut health. Launched in New Delhi, NCR, Jaipur & Punjab, Yakult is planning an aggressive foray in other Indian metros soon.
About Yakult Danone India (P) Ltd:

Yakult Danone India (P) Ltd is a 50:50 JV between Groupe Danone of France and Yakult Honsha, Japan. A pioneer in Probiotic health food since 1935, Yakult, the world’s No 1 probiotic health drink is sold in 32 countries and regions. Presently it is available in select cities in India (Delhi, NCR, Jaipur and Punjab). The company pursues its global mission of contributing to the health and happiness of people around the world, by propagating the science behind probiotics and making people better informed about its positive impact on health.

Globally the company has a network of 80,000 Yakult ladies who propagate the health benefits of probiotics and provide delivery of Yakult at the customer’s doorstep.