COLORS’ Balika Vadhu brings in SMILE

Mumbai, November 14th, 2008: Anandi & Jagdish of ‘Balika Vadhu’, a popular show on COLORS, spent children’s day with the kids of SMILE Foundation, a national level development organisation working for the welfare of underprivileged children across India. The children of SMILE foundation were overjoyed when they came face to face with Avika Gor – Anandi and Avinash Mukherjee – Jagdish in their premises.

In an endeavor to make this day special and reach out to the underprivileged section of the society, Anandi & Jagdish wished to celebrate Children’s Day with the kids of the SMILE foundation. The enthusiastic kids left no stone unturned vying for the attention of the young stars of Balika Vadhu. They were spotted chatting with Anandi and playing a variety of games with Jagdish. Not only this, they were also happy to receive sweets from both of them.

A thrilled Anandi said “It is a special moment for me and I am touched with this amazing gesture extended to me by these kids. I had a great time celebrating Children’s Day with them today. I am thankful to COLORS and SMILE Foundation for making this day extra-special for me and giving me an opportunity to meet them.”

To this Jagdish added “It was a day filled with fun and frolic for me. I had a great time being with these children and it gave me immense happiness to add a smile on the face of these kids. The feeling was truly amazing!! Being a kid, Children’s Day always meant receiving gifts and pampering, but today has been a great day wherein the feeling of giving has been better than the feeling of receiving.”

Ashvini Yardi, Programming Head – COLORS said “Childhood is about innocence and joy. Through this initiative, we would like to celebrate this joy with the children who are special and teach the value of sharing with others. Today more than ever, it’s important to give back to the society that we live in. This is a humanitarian cause, one of the many initiatives taken up by COLORS. It is a small gesture to express that we at COLORS care for the society.”

Children’s Day is celebrated in India on the 14th Of November every year. India’s first Prime Minister, Pandit Jawaharlal Nehru, was born on November 14. After his death in 1963, his birthday has been celebrated as children’s Day in India. Children’s Day is not just a day to let the future generation have its say. It is a day to remember a leader who, in his quiet but determined way, laid the foundation to convert a nascent nation into a world power. It marks the celebration of “childhood”. On Children’s Day tribute is paid to all children in the world. Children win over our hearts with their angelic eyes and innocent smiles. It makes one realize that maybe that’s the way God wanted us to be.

Children’s day is special day for the children. Universally, Children’s Day is celebrated on 20th November, every year. But in India it is celebrated on 14th November, because the date marks the birth anniversary of legendary freedom fighter and independent India’s first Prime Minister – Pundit Jawaharlal Nehru. As a tribute to Nehru and his love for children, Children’s Day is celebrated on his birth date. This day reminds to each and every one of us, to renew our commitment to the welfare of children and teach them to live by their Chacha Nehru’s quality and dream